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he American Flag Football League (AFFL)<\/strong><\/a>, the main flag football organization in the United States, and LSports<\/strong><\/a>, a global provider of real-time sports data solutions, on Wednesday announced an exclusive data distribution partnership valued at $6 million.<\/p>\n The five-year agreement was announced by LSports Co-Founder and CEO Dotan Lazar<\/strong>, and AFFL CEO Jeffrey Lewis<\/strong>. As the Official Data Partner<\/strong> of the AFFL, LSports will have the exclusive rights to the distribution of the league\u2019s official data. The company will generate live statistics and odds for all AFFL games beginning with the start of the 2022 season.<\/strong><\/p>\n The total value of the agreement includes data rights, product development, sales, and support from LSports and the AFFL.<\/strong><\/p>\n The partnership follows the AFFL\u2019s recent slate of announcements, including its agreement with CBS Sports<\/strong> to broadcast games this summer, the launch of the league\u2019s women\u2019s division, and a commitment to pay equity as both the men\u2019s and women\u2019s champion will each earn a grand prize of $200,000.\u00a0<\/p>\n The AFFL offers the highest level of competitive flag football and has attracted some of the NFL\u2019s biggest names in years past<\/strong>, including Michael Vick, Chad Ochocinco, Terrell Owens, Vince Young and Danny Wuerffel. The league features a 7-on-7 format on a 100-yard field, with a 12-person roster and a 60-minute game with 15-minute quarters played over a running clock.<\/p>\n \u201cWe\u2019ve long since recognized the American market growth and we expect it to greatly evolve in the next few years. The agreement with AFFL definitely secures LSports a place there,\u201d Lazar said in a press release. \u201cThis deal positions LSports next to a select few who own exclusive rights to official sports, highlighting our unique offerings. AFFL odds will be a great addition to our already vast offerings.\u201d<\/p>\n \u201cPartnering with LSports is an important step in broadening the AFFL\u2019s awareness and bolstering our relevance in the mainstream,\u201d Lewis commented. \u201cAs sports betting continues to grow here in the U.S. this will connect the AFFL to more fans, bringing them closer to our game and the rising popularity of flag football.\u201d<\/p>\n Stephen Crystal, Founder of SCCG Management<\/strong>, said of the announcement: \u201cBringing organizations such as the AFFL into partnership with LSports, is an essential part of our overall effort to open the US gaming market for LSports products and services. We seek and establish value additive relationships in our US business development role for LSports that help us share the compelling LSports growth story. The US sports wagering industry is growing into these new US markets, and companies like LSports will continue to be part of that expansion.”<\/p>\n M Style Marketing<\/strong>, a leading strategy firm in sports and entertainment, played an integral role in introducing and coordinating the partnership between organizations. \u201cWith AFFL\u2019s growth and the excitement in the flag game, partnering with LSports is perfect combination to bring the property to a global fan base\u201d said Rob Striar, CEO of M Style.<\/strong><\/p>\n The Men\u2019s AFFL tournament is scheduled for July 23-25<\/strong> in Indianapolis and will move to Houston, Texas for the remaining rounds, starting August 14. The inaugural Women\u2019s AFFL tournament will debut on August 21-22 and 28-29<\/strong> in Houston, Texas.<\/p>\n CBS Sports Network will broadcast four live AFFL games<\/strong>, including the 2021 tournament’s Men’s Final and the inaugural Women’s Division Final. Additionally, CBS and CBS Sports Network will carry AFFL content throughout the season, with CBS hosting a 60-minute special broadcast highlighting the best moments of the season.<\/p>\n<\/p><\/div>\n\n