Martin Ellice<\/p><\/pre>\n

Of her appointment, Eyres<\/strong> commented<\/strong>: “I am excited to take up this new challenge. The Health Lottery is a really impressive business and brand, <\/strong>with innovative lottery games such as All or Nothing and QuickWin helping attract new players and drive engagement. I\u2019m looking forward to substantially growing the business further.”<\/p>\n

“On a personal level, I\u2019m pleased the timing of my taking over as the company\u2019s first female CEO falls just ahead of International Women\u2019s Day. Coming from a different industry, it has quickly become apparent to me there are few women at the top of gambling organizations. I\u2019m happy to now be part of that small group, and I hope that in the future, I can play a role in attracting more women into what is a very innovative and rewarding industry to work in<\/strong>,” she added.<\/p>\n

<\/img>
Lebby Eyres<\/p><\/pre>\n
As well as drawing on her experience managing business transformations, she plans to put her health journalism background to good use<\/strong> by improving the storytelling used in the business, The Health Lottery said.<\/p>\n
“Our Good Causes work is built into our name, unlike any other lottery, so people know that the money raised through The Health Lottery goes towards health issues.\u00a0 <\/strong>However, some people don\u2019t realize our focus is on addressing health inequalities and the most disadvantaged members of society, and I want to make that clear by publicizing the stories of the people who benefit,” she explained.<\/p>\n
“These compelling stories will focus on individuals whose lives are being transformed by the projects funded through us and will get to the heart of how we\u2019ve helped them.<\/strong> I think today\u2019s players really want to know where the Good Causes element of their ticket is going,” Eyres concluded.<\/p>\n
Eyres is a keen charity fundraiser and recently rowed across the Atlantic to raise funds for Noah\u2019s Ark Children\u2019s Hospice, the Felix Fund, and Women in Sport.<\/p>\n<\/p><\/div>\n\n    
\n\n\t\t\n        
\n\t\t\t        <\/ul>\n    <\/div> \n","protected":false},"excerpt":{"rendered":"
UK society lottery operator The Health Lottery has appointed Lebby Eyres as its Chief Executive Officer. Eyres\u00a0joined the business in January and has been working through a handover period with outgoing CEO Des Duffy, who left the company this week.\u00a0Eyres will oversee a relaunch of The Health Lottery\u2019s website this summer, as well as the<\/p>\n","protected":false},"author":4,"featured_media":27479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,8135],"tags":[],"class_list":{"0":"post-27478","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-online-gambling-news","8":"category-health"},"yoast_head":"\n