FanDuel Group, one of the licensed mobile sports betting operators live in New York since January, announced on Monday a multi-year partnership renewal to become the Official Sports Betting Partner of MLB’s New York Yankees.
Under the terms of the agreement, FanDuel will be permitted the use of New York Yankees’ marks. Additionally, FanDuel will have premium VIP hospitality accommodations at Yankee Stadium along with integrated FanDuel signage in right-field and rotational signage behind home plate during television broadcasts.
— FanDuel Sportsbook (@FDSportsbook) April 25, 2022
“There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team,” said Mike Raffensperger, CMO of FanDuel Group. “One of our company values is to be absurdly fan-focused and there is no fanbase more passionate about their team than Yankees fans which makes this a natural fit.”
“We are very excited to be continuing our relationship with FanDuel—our Partner since 2020,” commented Michael J. Tusiani, New York Yankees Senior Vice President, Partnerships. “We hope that FanDuel’s Yankee Stadium presence and customer engagement will continue to strengthen its brand as a sports betting operator within the tri-state area.”
