Greentube takes iGaming content live with Entain’s Eurobet in Italy

Greentube, the NOVOMATIC Gaming and Entertainment division, has strengthened its position as a supplier of online content in Italy after agreeing to a partnership with Eurobet.

Players of the Entain-owned operator will gain access to Greentube’s games in the region including Book of Ra, Lucky Lady’s Charm, and Dolphin’s Pearl deluxe, as well as the Diamond Link and Cash Connection series of slots.

In a recent press release, the company stated that Italy has long been a key market for Greentube, with key acquisitions in the region recently including Capecod and Admiral Sport. Through its partnership with Eurobet, the company seeks to grow its market penetration, whilst also furthering the relationship with Entain Gaming Group.

David Bolas, Commercial Director at Greentube UK, said: “This is another very important step that Greentube has taken in strengthening its position as one of the top content providers in Italy. Supporting a key partner in the Entain Gaming Group via its Eurobet brand is crucial to Greentube’s wider European content strategy in regulated markets.”

Alfredo Melloni, Head of Gaming at Eurobet, commented: “We’ve cultivated a fantastic relationship with Greentube and we’re absolutely delighted to be able to offer a selection of their top games to our growing play base.”