UFC and World Series of Poker (WSOP) are teaming up for a series of online and in-person fan-focused campaigns. The mixed martial arts organization is partnering with Playtika, which runs the online poker WSOP game, with the aim of merging both the poker and UFC worlds.
The first partnership campaign began Tuesday inside the free-to-play poker app, with a special UFC Knockout Tournament inviting the global player community to compete for special virtual in-app rewards, including UFC-branded poker rings and bracelets. In-app activities will run over the coming months and include a wide range of UFC-related content and promotions involving exclusive participation with UFC fighters.
Beyond digital events, UFC x WSOP will also give players the chance to experience UFC in-person. The brands will launch a variety of promotions that will feature exclusive in-person giveaways, such as tickets to UFC Pay-Per-View events in Las Vegas, post-fight tours of UFC’s renowned Octagon, and VIP tours of the UFC Performance Institute, a state-of-the-art sports research, innovation, and mixed martial arts training facility. Other prizes include UFC Store gift cards and complimentary access to UFC FIGHT PASS, the streaming service for combat sports.
— UFC (@ufc) July 13, 2022
Guy Ceder, General Manager of the WSOP app, said: “Everyone at World Series of Poker is so excited to be an official partner of UFC. We have planned amazing campaign activities for our players that will take place over the coming months.”
“Just like WSOP, UFC stands for perseverance, ambition, and sportsmanship in the pursuit of legendary status in your field,” Ceder added. “We know that this is important for our players too, and we hope to give them the chance to benefit from the partnership through various opportunities to secure VIP experiences with UFC.”
Nick Smith, UFC Vice President of Global Partnership, commented: “The World Series of Poker has a rich history in online gaming and has become the world’s most downloaded free poker game. We’re thrilled to work with WSOP and Playtika to create exciting UFC VIP experiences for millions of WSOP players around the world.”
