British Columbia Lottery Corporation (BCLC) has launched Canada’s first Scratch & Win instant ticket based on JAWS, the legendary summer blockbuster from Universal Pictures and Amblin Entertainment. Lottery products and solutions provider Pollard Banknote Limited (PBL), which designed the ticket, congratulated BCLC for being the first in the country to debut the ticket inspired by Steven Spielberg’s film.
As described by PBL, the brand-new CAD 5 ($3.77) game “invites players to relive all the excitement of the Academy Award-winning movie in an entertaining new way.” In its first three weeks on the market, the game has achieved sales of more than CAD 1.6 million ($1.2 million).
This summer marks 48 years since JAWS premiered in theatres. BCLC’s ticket pays homage to the memorable movie poster. “With a top prize of CAD 100,000, the suspense of revealing the winning numbers is matched only by the suspense of waiting for the killer shark to appear onscreen,” said PBL.
The game is supported by a multifaceted marketing campaign, produced by Pollard Banknote, which includes extensive social media support, digital terminal signage, and additional merchandise prizing, all leveraging the nostalgic visual assets of the original blockbuster.
Shirley Park, Senior Product Specialist, BCLC, said: “It’s safe to say this ticket has made a big splash with players. This fun addition to our Scratch & Win portfolio is a hit with our players, conjuring up nostalgia for an iconic summer blockbuster movie.”
For his part, Brad Thompson, Vice President, Sales & Marketing, at Pollard Banknote, commented: “We congratulate BCLC on the successful launch of Canada’s first Scratch & Win instant ticket based on JAWS.”
“Our licensed games portfolio continues to grow with the addition of compelling new properties that we know will make great games. Thanks to BCLC’s player-first approach to its Scratch & Win portfolio, we’ve got another summer blockbuster on our hands!” he concluded.
The new launch follows the debut last month of Ticket to Ride in the Canadian market, also by the BCLC. The product, designed by Pollard Banknote, is billed as the lottery industry’s first-ever instant ticket based on Days of Wonder’s Ticket to Ride, an acclaimed board game in which players compete to claim routes, connect cities, and build the longest rail line.
