The global betting company 1xBet took part in the largest regional event, Africa
Gaming Expo, held on Chief Yesufu Abiodun Road, Oniru, Lagos, Nigeria,
from March 24 to 27. An important part of the event was the award ceremony
for industry leaders who, through bold ideas and digital transformation of
products, made the African iGaming market a more comfortable space for all
participants.
Industry experts recognized 1xBet’s major contribution to the development of
the industry and named the brand winner in the African Sports Betting Operator
of the Year category. The presentation of this prestigious award confirmed that
the company does not simply follow trends but shapes them. 1xBet offers a
unique mix of global experience and deep understanding of the local context,
which helps its products deliver a better user experience for customers.
As part of the AGE Africa 2026 exhibition, the 1xBet team set up a booth that
became a hub of business activity in Lagos. Guests talked openly and without
unnecessary formality, discussed new deals, and exchanged contacts. After
productive networking, they could relax in the bar area, where aromatic coffee
and refreshing cocktails were served. 1xBet also added interactive entertainment
and prize giveaways to break up the business atmosphere.
AGE 2026 brought together more than 11,000 delegates, with over 155 global
companies taking part in the event. Over three days, 85+ speakers shared expert
insights and discussed the main industry challenges in the region. 1xBet was
actively involved in networking and joined panel discussions.
Forums like this enable effective exchange of experience and insights, helping
drive the development of the iGaming industry in the region.
1xBet stated that the outcomes of the forum reflect the continued growth of the African iGaming industry, which it described as a market characterized by strong business activity, expansion and increasing regulatory transparency. The company added that the region represents a strategic priority for its operations, supporting efforts to promote responsible gaming standards and develop new partnerships. According to 1xBet, receiving the African Sports Betting Operator of the Year award underscores its position in the market and aligns with its long-term development strategy.
1xBet also highlighted its affiliate program, 1xPartners, as part of its broader strategy in the region. According to the company, the program currently includes more than 500,000 participants across over 150 countries and provides access to a range of marketing tools and payment solutions. The operator states that the initiative is designed to support partners seeking to expand their presence in the African iGaming market.
