SOFTSWISS, a global technology supplier for the iGaming industry, has launched a second limited-edition capsule collection in collaboration with motorsport veteran Rubens Barrichello and racing brand Sparco.
The collection, following an initial release last year, is inspired by the “Driven by Ambition” concept and will be presented at BiS SiGMA South America 2026, marking a further step in the partnership’s expansion in the Latin American market.
The project brings together Barrichello’s racing experience, Sparco’s motorsport heritage, and SOFTSWISS’ technology background, with a focus on performance and reliability under pressure.
Designed by Brazilian sportswear designer Denis Romanello and produced by Sparco Brazil, the collection features technical fabrics and geometric patterns intended to reflect the motion of a race car. A central design element, the Velocity Bar, was developed specifically for the collaboration.
Barrichello, who serves as Non-Executive Director in Latin America at SOFTSWISS, said: “When I was racing on the world’s greatest tracks wearing Sparco, I never imagined that one day I would create my own collection with them. Today, this capsule collection with SOFTSWISS and Sparco is especially meaningful, as it symbolises our common journey.”
“It feels symbolic of the journey we share, a commitment to staying true to your path, respecting hard work, and building something consistent, reliable, and worthy of trust. Just like in motorsport, success comes from dedication, precision, and partners who believe in the same values,” he added.
Diego Lamura, from Sparco’s corporate marketing and communications division for motorsport and partnerships, said: “At Sparco, performance has always been about more than speed – it is about engineering, trust, and long-term partnerships. Working with Rubens is part of our history on the track, and evolving that relationship into a second capsule collection together with SOFTSWISS reflects the natural progression of that legacy.”
“This project brings together motorsport heritage, contemporary design, and the precision mindset that defines both racing and technology. It is not simply a lifestyle collection; it is a collaboration rooted in authenticity, shared standards, and the drive to keep pushing forward,” he added.
The collection will be showcased to delegates and partners at booths M80 and M85 during the event.
