Caesars Entertainment is adding a new invite-only top tier to its Caesars Rewards loyalty programme, with Caesars Olympus set to launch in January.
Founding members of the new tier will be notified by the company in February, according to Caesars’ website.
Membership starts at 300,000 tier credits, although Caesars said reaching that threshold does not guarantee an invitation. Customers would need to spend an estimated $1.5 million to accumulate 300,000 credits.
Olympus will sit above the existing Seven Stars tier. Members can earn credits through gaming, dining, entertainment, partner purchases, and hotel stays, as well as wagering through Caesars Sportsbook, Caesars Palace online casino, Horseshoe online casino, and World Series of Poker Online.
Olympus members will earn reward credits 40% faster than members of existing tiers and receive benefits including suite upgrades and invitations to exclusive events. These include a seven-day annual retreat.
Caesars will hold the inaugural Olympus members party at Caesars Palace in March. A dedicated loyalty card for Olympus members will be issued from Feb. 1.
Reno-based Caesars Entertainment operates 54 properties across North America, including nine on the Las Vegas Strip.
