SBC will hold a special edition of SBC Digital Brazil Day on Wednesday, with a focus on the regulated betting market in Brazil. The free online event begins at 11 a.m. Brasília time and is expected to run for about four hours.
SBC organized the program in partnership with the National Association of Games and Lotteries (ANJL) and the Brazilian Association of International Gaming Operators and Providers (ABRAJOGO).
More than 30 participants from different fields will join the sessions, which carry the theme “Betting: Beyond the Narrative – Between Facts, Perceptions and Consequences,” to discuss the current state of the sector in Brazil.
A “Fact or Fake” test for public perceptions
The program follows a “Fact or Fake” format. Under this approach, statements and perceptions about betting that circulate in the press and in society will go before the experts, who will respond with explanations backed by verifiable sources.
According to the organizers, the goal is to widen access to qualified information beyond the industry’s own audience.
Six panels on an hourly schedule
The event is divided into six consecutive blocks, and each one is scheduled to begin on the hour.
The first panel, at 11 a.m., will review the events and decisions that defined the Brazilian market. ANJL President Plínio Lemos Jorge will take part in the discussion alongside Ana Helena Pamplona, Eliane Nunes, Natalia Nogues, Magnho José and Neil Montgomery.
At noon, the second session will address the differences between legal and illegal betting, the requirements for authorized operators and the mechanisms for oversight. Joberto Porto, Gianina Guimarães, Leonardo Baptista, Bárbara Teles, Fred Justo and Waldir Marques are scheduled to speak.
The 1 p.m. panel will turn to risks and consumer protection, with discussions on gambling by minors, indebtedness, addiction and data on the subject. The speakers are Thiago Iusim, Eduardo Luqueze, Laura Morganti, Udo Seckelmann, Hugo Baungartner and Emanuel Macedo de Medeiros.
At 2 p.m., the fourth block will examine advertising, affiliates, and influencers, with attention to the responsibilities of those who handle communication for the sector. Leonardo Benites, Aldi Almeida, Comendador Regino Barros, Vitor Hugo do Amaral Ferreira and Kamilla Yazawa will participate.
The 3 p.m. panel will discuss the impacts of the crisis on jobs, businesses, sports and the economy. Jorge Bierrenbach, Fellipe Fraga, Hebert Gaban, Raul Vinelli, Luiz Basile, Andrea di Nizo and Bruno Omori are on the lineup for this session.
The final session, at 4 p.m., will hold a debate on whether to regulate or prohibit betting and on the possible paths for the activity’s future in Brazil. José Francisco Manssur, Ana Bárbara Teixeira, Fernanda Meirelles, Tiago Gomes, Helena Matos, Amilton Noble and Fabíola Esteves will take part.
Access details for viewers
The live stream is free, but it requires prior registration. Once registered, participants will receive the access link by email and may submit questions to the experts during the broadcast. SBC will publish the full recording on its YouTube channel after the event for those who cannot watch it live.
Registration is open at sbcnoticias.com/br/sbc-digital-brasil-2026. The organizers noted that the program may undergo adjustments before the event so that it can incorporate new developments in the sector.
