Former Formula 1 driver Rubens Barrichello, now Non-Executive Director at SOFTSWISS, opened BiS SiGMA South America 2026 in São Paulo, as the country continues to consolidate its regulated betting market and attract growing international interest. The event, hosted at the Transamerica Expo Center, brings together policymakers, executives, and investors to assess regulatory developments and the evolution of Brazil’s betting sector, which is undergoing rapid transformation driven by sport, technology, and digital entertainment. The opening ceremony was attended by Eman Pulis, Founder of SiGMA Group; Alessandro Valente and Carlos Cardama, Co-Founders of BiS; Luis Otavio Verissimo Teixeira, President of the Superior…
Author: OnlineGamblingDaily
Premier League clubs are bracing for a notable drop in commercial income as gambling companies retreat from front-of-shirt sponsorships, with losses estimated at £80 million ($107.5 million) ahead of the 2026-27 season. The decline follows a voluntary agreement reached in 2023 between clubs and the UK government to remove gambling brands from front-of-shirt positions by the end of the current season. The move is intended to curb the visibility of betting promotions within football. Clubs are already encountering difficulty replacing those deals. Twelve teams remain without confirmed front-of-shirt sponsors for the upcoming season, including nine that have yet to finalize…
It was already past 11 a.m. when a red car drove through the corridors of the Transamerica Expo Center in São Paulo toward the stage. Behind the wheel was none other than Rubens Barrichello, a Formula 1 icon and currently non-executive director at SOFTSWISS in Latin America. The moment captured the atmosphere of the first day of BiS SiGMA South America: a space where sport, entertainment, and business converge. The event comes at a decisive moment for the sector in Brazil. Now in its second year of a regulated online betting market, the country continues to advance in structuring the…
People say that MGM, Caesars, and other Las Vegas resorts are getting too expensive to enjoy a Las Vegas vacation. So, This Week in Gambling, we’re looking at new Sin City vacation packages that won’t break the bank! And while summer may be months away, summer vacations are being planned right now. And with Vegas reeling from falling tourism over the past year, they’re rolling out vacation packages and bundles that will save you hundreds. So, let’s get started with MGM Resorts and their all inclusive experience available at the Luxor and Excalibur. MGM is letting two guests can stay…
SOFTSWISS, a global technology supplier for the iGaming industry, has launched a second limited-edition capsule collection in collaboration with motorsport veteran Rubens Barrichello and racing brand Sparco. The collection, following an initial release last year, is inspired by the “Driven by Ambition” concept and will be presented at BiS SiGMA South America 2026, marking a further step in the partnership’s expansion in the Latin American market. The project brings together Barrichello’s racing experience, Sparco’s motorsport heritage, and SOFTSWISS’ technology background, with a focus on performance and reliability under pressure. Designed by Brazilian sportswear designer Denis Romanello and produced by Sparco…
Soft2Bet has launched its Betoro in Denmark, a new sports betting and casino brand. The platform is created for Danish users seeking “a closer connection to sport through an experience defined by clarity, control, and local relevance.” Danish players take focus with the platform, built around local preferences, language, and sporting culture. The brand incorporates market-specific features, including tailored campaigns and content linked to domestic sporting events and seasonal activities. Betoro integrates Soft2Bet’s Motivational Engineering Gaming Application (MEGA), which introduces custom milestones and progression paths within gameplay. The system provides users with visible markers of advancement, embedding gamification into regular platform…
In this article, BAAS explores how high RTP and multi-volatility mechanics are reshaping crash games into a core driver of retention, engagement, and turnover in modern iGaming portfolios. In 2026, crash games are no longer a marginal novelty. For operators and affiliates, they’ve become a core vertical that drives daily activity, cash‑creation and session depth. The mechanic is simple, transparent and fast, which makes it attractive both to new players and to veterans who like short, high‑frequency rounds. What’s changing is not just popularity, but design philosophy. Behind the simple interface, two levers increasingly define how crash games behave: high…
Major League Baseball has finalized a multiyear prediction markets deal. MLB and Polymarket agreed to establish the platform as the official prediction market exchange for the league. This partnership marks a significant entry into the sector for the organization as it seeks to manage the growing popularity of event contracts. Alongside the commercial deal, the league has signed a memorandum of understanding with the Commodity Futures Trading Commission to create a framework for information sharing and market oversight. The collaboration between MLB and Polymarket provides the exchange with exclusive rights to use league trademarks and logos within its products. Polymarket…
Highlighted BiS SiGMA South America 2026 APR 6th 26 / APR 9th 26 Live Event Transamerica Expo Center, São Paulo, Brazil Highlighted G2E Asia 2026 MAY 12th 26 / MAY 14th 26 Live Event The Venetian, Macao Highlighted Affpapa Conference Madrid 2026 MAY 18th 26 / MAY 20th 26 Live Event Novotel Center, Madrid, Spain Highlighted MAC Affiliate Conference 2026 MAY 26th 26 / MAY 27th 26 Live Event Meridian Expo, Yerevan Highlighted SBC Summit Americas 2026 JUN 9th 26 / JUN 11th 26 Live Event Broward County Convention Center, Fort Lauderdale, Florida Highlighted PGS 2026 JUN 17th 26 /…
The Indian Gaming Association (IGA) has elected new officers to its Board of Directors during the 2026 Indian Gaming Tradeshow & Convention. Tehassi Hill has been chosen as Vice Chairman, and Michell Hicks will serve as Treasurer. Both officers will hold two-year terms representing tribal governments across Indian Country. Hill, serving his third term as Chairman of the Oneida Nation, brings a strong record in cultural preservation, environmental stewardship, and tribal sovereignty advocacy. Following the swearing-in ceremony, Hill emphasized unity and forward momentum for tribal communities. “We must stay focused on the challenges ahead while continuing to share the story…
São Paulo is set to host one of the week’s top social events as the BiS SiGMA Official Party arrives at Tokio Marine Hall on April 9, bringing together industry participants for an evening of networking and entertainment. Open to all ticket holders, the event will run from 21:00 to 03:00, offering attendees a chance to transition from the exhibition floor to a more relaxed setting. The party is being presented by Pragmatic Play and 1xBet, both established names in the international gaming sector. Pragmatic Play is known for its portfolio spanning slots, live casino, and sportsbook products, with operations…
The N1 SEO Traffic Cup, a global tournament for SEO teams organised by N1 Partners, has entered its final stage, with more than 250 teams competing to secure prize-tier positions based on performance. The competition, which runs from March 1 to April 30, ranks participants using a scoring system tied to first-time depositors (FTDs) and the number of active brands promoted, allowing teams to accelerate their standings through built-in multipliers. The structure does not limit the number of winners, with any team that reaches the required score qualifying for rewards, rather than competing for a fixed number of places. More…
Today’s iGaming leaders must contend with a vast amount of data, analysis, and industry news while making swift, informed strategic decisions and Kate Chambers, Founder of The Gaming Boardroom and former Director at Clarion Gaming, has been helping industry leaders navigate this complexity for years. Slotegrator spoke with her about bridging the gap between analysis and decision-making, leveraging the power of AI, and why building the right relationships is just as important as having the right tools. Chambers’ decades of leadership, including building ICE into one of the influential iGaming events, reflect her emphasis on practical value. “The biggest lesson…
Nevada problem gambling organizations have joined a legal fight over prediction platforms, filing briefs in support of state regulators in a dispute over whether the operators fall under state gaming laws or federal oversight. The Nevada Council on Problem Gambling and the Dr. Robert Hunter International Problem Gambling Center submitted amicus briefs in a case before the Ninth Circuit Court of Appeals. A hearing is scheduled for April 16. The groups argue that prediction platforms offering sports-related contracts function in ways similar to gambling and should be subject to the same safeguards required of licensed operators. Their filings focus on…
Kentucky lawmakers have approved House Bill 904, a wide-ranging gambling measure that would raise the minimum age for sports betting to 21 while expanding oversight of fantasy contests and other regulated gaming activities, sending the legislation to Governor Andy Beshear for consideration. The legislation cleared the Senate by a 24-13 vote after earlier passing a Senate committee unanimously and winning House concurrence 64-19. Lawmakers could override a veto when they reconvene for the final days of the legislative session. The bill increases the legal age for sports wagering from 18 to 21 but keeps fantasy contests and horse race betting…
PENN Entertainment has announced a new partnership with Birches Health, an online behavioral health services provider. Users of PENN’s betting platforms can now access gambling addiction assessments and counseling resources through the integration. The services are available within theScore Bet and Hollywood Casino apps in the United States. Players can locate responsible gaming (RG) tools through their account profiles, which include problem gambling assessments, informational articles, and details on addiction counseling. Additional access is provided through a dedicated online page. Clinical services embedded in digital platforms Birches Health provides online behavioral addiction treatment programs, including counseling focused on sports betting and gambling.…
