Author: OnlineGamblingDaily

Affiliate marketing platform Affilka by SOFTSWISS announced it is broadening the capabilities of its commission constructor by adding the CPL (Cost-Per-Lead) commission model. All Affilka’s clients can now take advantage of CPL deals, allowing them to pay a fixed fee for every player registration. The new commission plan provides additional opportunities to affiliates and operators, says SOFTSWISS. Unlike the CPA commission model, which requires specific actions such as a deposit or further gaming activity from players upon registration, the CPL deal provides payments for all registrations. However, operators can exclude commissions for specific groups of players, including those who have not…

Casino-entertainment giant Caesars Entertainment announced Thursday it has agreed to a multi-year partnership with the NBA’s Memphis Grizzlies, making Caesars Sportsbook an official sports betting partner of the Tennessee-based team.  The deal includes a number of activations and features such as game-day promotions, access to the team’s official logos and marks, as well as the opening of a Caesars Sportsbook Lounge on the main plaza for all events at FedEx Forum.   The agreement is expected to expand Caesars Sportsbook’s existing Tennessee presence and build upon its land-based offering at Horseshoe Tunica.  — Caesars Sportsbook (@CaesarsSports) August 3, 2022 Chris Holdren, Co-President of…

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Flutter Entertainment’s subsidiary FanDuel is reportedly seeking to become the new brand name for the sportsbook inside the downtown Fremont Hotel & Casino, whicho however would be still run by the casino owner, Boyd Gaming continuing to oversee sports betting operations. Flutter is expected to be on the Nevada Gaming Control Board’s August agenda for licensing, according to a report by The Nevada Independent on Wednesday. Boyd has a 5% ownership of FanDuel, which operates its own retail and online sports betting in the company’s casinos outside of Nevada. Boyd operates sports betting at its ten Las Vegas-area casinos through Boyd…

Payment solutions company AstroPay announced Thursday the appointment of Fayyaz Ansari as Chief Financial Officer. Having worked in finance for over 20 years, Ansari brings with him “a deep understanding of the global payments industry,” the company said. Prior to joining AstroPay, he worked at Skrill, NETELLER & Income Access (part of Paysafe Group) as CFO of their digital wallet division and board member of their regulated entities. He will be based in the UK, with responsibility for overseeing all aspects of AstroPay’s global financial management and activities. Ansari’s leadership experience includes controllership, treasury, financial planning and analysis, tax restructuring,…

Casino gaming supplier Zitro announced Thursday it has expanded its footprint in Europe through a new partnership agreement with French brand Groupe Vikings. This deal will allow the introduction of slot titles such as Wheel of Legends and 88 Link Multiplier at two of the group’s casinos: Fréjus and Bussang.  Nadège Teyssedre, Zitro’s Regional Director for EMEA, commented: “We are confident that Wheel of Legends and 88 Link Multiplier, along with their stunning graphics, innovative math models and exciting game mechanics will be an outstanding addition to Vikings Casinos.” Christian Huby, General Director of Groupe Vikings, also shared his thoughts on the…

Sports betting operator Betfred Sports announced Wednesday a multi-year sponsorship agreement with American Hockey League team Iowa Wild. The agreement includes significant marketing opportunities in digital, print, radio, and TV as well as on gamedays within Wells Fargo Arena. Bryan Bennett, Chief Operating Officer of Betfred, said: “We’re extremely proud of our partnership with the Iowa Wild and are excited to be part of the expansive American Hockey League community. We recently launched our new betting app in Iowa, and we knew this would be an amazing opportunity to continue investing in the state. We look forward to getting started and providing Wild…

African hospitality and entertainment company Peermont’s online gaming brand PalaceBet.co.za has now launched online slots as part of its iGaming offering. The 50-game slots release is powered by Evolution, boasting games by NetEnt that will now complement the existing library of live games which already include titles like Crazy Time, Dreamcatcher, Deal or No Deal, and Lightning Roulette. PalaceBet’s General Manager Duncan Pollock said: “We’re very excited to have online slots as part of our offering. As part of the Peermont family, we’re always looking for ways to offer our customers a wider variety. With the addition of online slots we…

Parimatch Tech has achieved B2B certification from Gaming Laboratories International (GLI) for sports and casinos, the Parimatch subsidiary announced. The company, which develops tech and marketing solutions for the global industry and the Parimatch brand, has obtained the GLI-19 and GLI-33 certifications for its sportsbook and casino platform, thus securing permission to offer its products and services to operators. The in-house casino platform EVA is used for services that provide games operators aggregation platform, seamless casino wallet with bonuses, and tournaments-related services, Parimatch Tech explains. Parimatch Tech will deliver its sportsbook and casino products to partnership operators, in accordance with…

Sports betting and gaming group Entain has announced a multi-year extension of its community sports investment-based partnership with the Trident Leagues. The company is set to provide “critical” funding in the coming years, backed by the Entain Foundation under the “Pitching In” banner for the 248 clubs that make up the Northern Premier, Isthmian and Southern Leagues. These leagues make up steps three and four of the English league system. Initially launched in 2020, the Pitching In partnership was specifically created to provide the financial investment required “to not only ensure the successful operation of the leagues through the Covid-19…

As Macau slowly recovers from what has been its worst-ever Covid-19 outbreak yet, China announced it is resuming quarantine-free travel with the gaming hub, a move that could help boost casino revenues after months of hardship. According to local media reports, Macau’s border with the neighboring Chinese city of Zhuhai reopened at 6 pm on Wednesday, August 3. The announcement came after Macau eliminated community transmission, meeting China’s requirement for resuming quarantine-free travel. The borders between China and Macau have been closed since June 22, when Macau’s businesses first closed and a city-wide lockdown began. At the time, casinos had…

Publicly traded iGaming holding company React Gaming Group announced Tuesday that its wholly-owned LOOT.BET subsidiary has now launched its Isle of Man-licensed esports betting platform. The move is expected to significantly expand the brand’s global reach and facilitate its operations.  Leigh Hughes, CEO of React Gaming, said: “This is truly a huge step forward for LOOT.BET’s expansion plans in the B2C and B2B markets. In addition to providing gamers with the most compelling betting solutions, we will be able to offer white-label solutions to a much larger market, giving us the means to expand LOOT.BET’s global reach and strengthen our brand…

Personalized retention services company Enteractive announced it has entered a new partnership with GiG Marketplace, a resource for clients of the full-service platform of iGaming technology company GiG.  The GiG Marketplace introduces approved third-party services to GiG clients, with integration made simple through a provider’s positive and established relationship with GiG, a press release explains. By joining GiG Marketplace, Enteractive aims to reach a new pool of clients that will benefit from the company’s reactivation and retention services, by increasing bottom line revenues through elevated active player numbers. Martin Collins, Director of Sales and Business Development at GiG, said: “GiG…

 August 3, 2022 Hold your horses there, son! All those who had been hoping for the launch of Kansas sports betting in time for the kickoff of the NFL Season might be disappointed. Then again, maybe not. While the state Racing and Gaming Commission is working on background checks on potential licensees, the Kansas Lottery has stated that a launch before football season is possible, but in no way a certainty. The Gaming Commission is also in charge of putting together industry regulations when their board takes up the issue sometime this month. And September 1st is the day that…

As reported by the Virginia Lottery, June sports betting in the state was at the lowest level since last August with $295.2 million wagered and $269.2 million won. The total amount bet dropped by $56 million compared to May, and was more than $100 million less than April’s handle, amid an expected summer slump. Virginians wagered an average of $9.84 million per day between June 1 and June 30. The total represents a 25% increase over June 2021, when only seven operators were active: the state currently has 13 licensed sportsbook operators.  Bettors won more than $269.27 million for a…

Veteran gaming executive Virginia McDowell will be honored with a Lifetime Achievement Award at the upcoming East Coast Gaming Congress & NexGen Gaming Forum. McDowell will be the fourth gaming leader to ever receive such an honor, and it will be presented as the conference celebrates its Silver Jubilee on September 21-23 at the Hard Rock Hotel & Casino Atlantic City. McDowell, who served as the only female president and chief executive officer of a major gaming operating company from 2007 until her retirement from Isle of Capri Casinos in April 2016, has had a storied career rising through the industry’s…