G
ameSense is expected to be fully integrated into the BetMGM platform later this year and it will be available to customers in all current and future states where BetMGM operates. The mobile app is already available for download on both iOS and Android, as well as accessible via desktop.
Adam Greenblatt, Chief Executive Officer said: “As the mobile gaming industry in the U.S. continues to grow, responsible gambling is a key focus for BetMGM and is critically important for the industry as a whole. GameSense presents a forward-thinking approach to responsible gambling. We look forward to empowering our players with a proven program, designed to help support a positive gambling experience.”
Concurrently, BCLC Interim CEO and President Lynda Cavanaugh commented: “As online gambling and sports betting increase in popularity, BCLC is so pleased that BetMGM is offering players more opportunities and resources to support healthy play with our GameSense program. BCLC’s commitment to player health extends well beyond British Columbia and we look forward to working with BetMGM to increase our mutual understanding about how best to provide players with the tools that enhance positive-play decisions”.
Furthermore, Bill Hornbuckle, CEO & President of MGM Resorts said: “MGM Resorts is committed to supporting responsible gaming efforts at our properties nationwide and we’re pleased to extend GameSense into the BetMGM platform. GameSense has been an instrumental and innovative part of our company’s guest service model for several years. Together, MGM Resorts and BetMGM are proud to help guests understand the risks, where to get help and, ultimately, how to keep gaming fun.”
Developed by the British Columbia Lottery Corporation (BCLC), GameSense is a program that incorporates responsible gaming resources and education into the customer service model. It also connects players with trained specialists, known as GameSense Advisors, and focuses on positive, transparent, and proactive communication to educate players about healthy habits and how to keep gaming fun, safe and responsible.
MGM Resorts first launched GameSense at its U.S. properties in 2017, making available educational resources and interactive GameSense touchscreens at its M life Rewards desks. The integration of GameSense within BetMGM is an extension of the BCLC’s longstanding relationship with MGM Resorts.
