The National Lacrosse League (NLL) announced Friday an extension and expansion of its partnership with sports betting and iGaming operator BetMGM as its Official Sports Betting partner. The two companies have extended their partnership agreement for an additional year, with greater investment and “a focus on innovation.”
As part of the agreement, BetMGM and the NLL will work together to provide odds for regular season and post-season NLL games in the 2021-22 season. In addition to receiving exposure through the NLL’s expanded broadcast partnership with ESPN and ESPN+, BetMGM will have significant in-arena presence in NLL venues.
BetMGM will also be fully integrated into the league’s social media and digital activities. The partnership will be activated through organic broadcast integrations.
NLL Commissioner Nick Sakiewicz commented in a press release about this expanded partnership and said: “BetMGM has been an incredible partner in helping us build the NLL sports betting platform. This extension shows the value of our partnership and what we both bring to the table for each other, which is what partnering is all about. Our shared like-minded vision will continue to increase the relevance of the league and draw a wider audience of fans, while providing BetMGM access to a new audience of NLL fans on television”.
Matt Prevost, BetMGM’s Chief Revenue Officer, also commented: “We’re pleased to elevate our partnership with the NLL and look forward to growing the League’s sports betting audience. The NLL’s passionate fan base will appreciate the new and engaging experiences only offered by BetMGM.”
The news comes as BetMGM became the fifth online sportsbook in New York on Monday, joining the four major operators who marked the debut of the mobile sports betting market in the state over a week ago — Caesars Sportsbook, DraftKings, FanDuel and Rush Street Interactive’s BetRivers.
