Micro betting-focused sports wagering and media company Betr announced Friday the launch of its app. The product is now available nationwide in both the Apple and Google Play stores. The brand has the backing of Simplebet co-founder Joey Levy and media mogul Jake Paul, and was first unveiled in early July.
Featuring a micro betting-first user experience “exclusively focused on enabling customers to predict the outcomes of every moment of every sporting event,” the app is described as including a reimagined user interface layer, depicting the betting markets as “more intuitive multiple-choice questions,” while odds are displayed in easy to understand payout multiples.
The app is initially available nationwide as a free-to-play product and will be available in select states for real money betting over the coming months as Betr obtains licenses and regulatory approval. In its free-to-play rollout, users can wager coins which can be redeemed for real prizes.
Joey Levy, founder & CEO; Jake Paul, founder & President.
Joey Levy, Founder & CEO of Betr, said: “We’re thrilled to announce the launch of the Betr app today. We view this free-to-play experience as a registration and onboarding platform to begin acquiring users mixed with an interactive tutorial for the future of sports betting.”
“While this is very much an initial version that will get considerably ‘betr’ over time, we believe the experience released today provides a glimpse into the future of sports betting in the U.S. – an instant gratification focus to betting delivered in a simple, intuitive user experience that anyone can enjoy, even if they have not bet on sports before,” he further stated.
Alex Ursa, Head of Product at Betr, added: “The future of the sports betting industry is finally here. What we launched today is not a sportsbook – this is something new, different and interesting – which is what this industry needs, given every other operator in the space is essentially offering the same commoditized legacy sportsbook product.”
The microbetting revolution is here. Go download betr ⚡️ pic.twitter.com/dh5mBgCBpQ
— betr (@betr) September 1, 2022
“Betr is also the first betting app where someone who has never bet on sports before can dive right in and enjoy the experience with no learning curve and we are excited to finally be able to share it with the world,” Ursa said.
The brand has also announced a new promotion. The one user who downloads the app and correctly predicts the first play of the NFL season – Run or Pass – will win a free Betr branded Jeep Wrangler.
Betr recently announced a partnership with the Hall of Fame Resort & Entertainment Company, which allows them to initially rollout the real money version of the app in Ohio. “The company will soon be announcing additional market access partnerships covering its real money betting launches in other states,” a press release says.
