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toBet, now forming part of Aspire Global, will be offering the esports iFrame solution and odds feed from Oddin to its partners by the new agreement with the B2B provider of esports odds feed, risk management, and iFrame solutions.
BtoBet’s partners will now be able to improve their esports collection through a boosted live markets portfolio and an increase in the uptime, and hence their players’ engagement. Oddin distinguishes itself from the competition by focusing on maximizing the players’ engagement, addressing the gaps in between tournaments that characterize the esports vertical.
Sabrina Soldà, BtoBet’s Chief Marketing Officer, stated: “The esports vertical is increasingly registering growth in its market share, especially since its player demographics are distinct from those that characterize the standard legacy sports betting vertical. Considering how much emphasis we place in providing a betting experience tailored for all player segments, it is imperative for us to ensure we are in a position to provide our partners with solutions that enable them to onboard the younger generation shaping the esports vertical.”
“The way we think about esports betting has translated into our relationship with companies like BtoBet and Aspire Global, one of the biggest and most respected brands in the industry. I am extremely glad to partner with their team to deliver our vision to the vast network of their partners. From the very beginning, we believed that esports betting has the potential to become an important vertical for all the operators. This is why we developed a solution that can bring the engagement that the industry currently misses. With this partnership, our esports betting experience is made available to hundreds of operators,” said Marek Suchar, Head of Partnerships at Oddin.
