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aesars Entertainment Inc. announced Thursday the signing of an agreement with the Houston Texans to become the official casino partner of the team. This deal will come into effect before the start of the 2021 NFL season.
As part of the partnership, customer loyalty program Caesars Rewards will be integrated into the team’s promotional channels, including in-stadium signage and digital and traditional media assets.
The agreement contemplates Caesars Reward sponsorship of the free-to-play “Schedule Pick ‘Em” game, available on the Texans official mobile app.
— Caesars Entertainment (@CaesarsEnt) August 12, 2021
Leading up to the NFL schedule release, fans can submit their matchup predictions for a chance to win prizes such as a paid trip to a Caesars Entertainment destination property, game tickets, and more.
Additionally, at each game, one Texans season ticket holder will be selected for a chance to win an all-inclusive trip to Las Vegas.
Caesars Rewards members will also grant fans the opportunity to “cheer on the Texans like a Caesar” inside a luxury suite at NRG stadium.
In an official press release, Texans President Greg Grissom spoke about this new partnership with Caesars Entertainment and said that it “aligns perfectly with our commitment to creating memorable experiences for our fans. We have some great events lined up for this upcoming season that fans will not want to miss, and this partnership with Caesars is just another example of how we continue to look for ways to enhance the experience.”
Co-President of Caesars Digital, Chris Holdren, added “Caesars Entertainment is committed to expanding relationships with leagues and professional sports teams, and we’re thrilled to team up with the Houston Texans. We look forward to creating extraordinary experiences for Texans fans by doing what we do best, leveraging Caesars Entertainment’s vast portfolio of casino, hospitality, entertainment, and sports expertise.”
Caesars is also the official casino sponsor and an official sports betting partner of the NFL and has partnerships with the NBA, NHL, and MLB.
