Gaming technology supplier Comtrade Gaming has announced an agreement to supply its iGaming platform (iCore) to Stanleybet Romania. The deal will see the betting brand have its own version of Comtrade Gaming’s iCore for the entire business.
Steven Valentine, Chief Commercial Officer at Comtrade Gaming, said: “We are very excited to be working with Stanleybet Romania. They have a great brand with a large retail footprint, and we look forward to helping them grow their online business.”
According to Valentine, utilizing Comtrade Gaming’s platform will give Stanleybet Romania access to “the best tools,” including real-time bonusing, dynamic segmentation, real-time push messaging, and many more player engagement tools.
“When someone decides to migrate their platform, they put a lot of trust of their existing business on you. We have shown on many occasions that we are the smart choice for a growing operator,” added the executive. “Having done many Tier 1 migrations in the past, we have now made our iGaming Platform more accessible to small and mid-size operators who have outgrown their current solution.”
Comtrade Gaming’s Chief Commercial Officer describes “ongoing individual customization” as the key to success. However, this is typically only available to Tier 1 operators, or ones with their own tech teams. “With our flexible approach to individual client needs, we are a very reliable choice for operators looking to improve their platform technology,” he noted.
Csaba Tanko, CEO at Stanleybet Romania, also commented: “We are delighted to use Comtrade Gaming’s technology, as we believe it is key to help us grow, shape our future, and at the same time provide our players with the best customer experience.”
“We are more confident knowing they are taking care of our backend technology specific to our needs,” Tanko explained. “This way, we will be able to focus more efficiently on marketing and increasing our market penetration.”
