August 30, 2021
In a massive $1.56 billion deal, DraftKings will acquire Golden Nugget Online Gaming. An agreement was reached with Fertitta Entertainment, the parent company of the Golden Nugget and Landry’s Restaurants. The deal includes the Golden Nugget online gaming product and existing their existing database of more than 5 million gamblers.
Additionally, the agreement includes marketing integrations and sponsorship with the NBA’s Houston Rockets. DraftKings will become the exclusive fantasy sports and sports betting partner of the Houston Rockets, even though sports betting has not been legalized in the state of Texas yet.
Jason Robins, the CEO of DraftKings, stated “Our acquisition of Golden Nugget Online Gaming, a brand synonymous with iGaming and entertainment, will enhance our ability to instantly reach a broader consumer base, including Golden Nugget’s loyal ‘iGaming-first’ customers.”
Tilman Fertitta, Chairman and CEO of Golden Golden Nugget Online Gaming, stated that “Together, we can offer value to our combined customer base that is unparalleled. We believe that DraftKings is one of the leading players in this burgeoning space and couldn’t be more excited…”
The approval of the transaction by stockholders is expected to be obtained through a written consent to be provided by Tilman Fertitta. You can read more about this sale when you visit Yogo Net.
