FanDuel Group announced Monday it has reached a first-of-its-kind multi-year agreement with TSN (The Sports Network) to introduce its sportsbook to Canadian sports fans. FanDuel will be the official sportsbook partner for TSN, starting first in Ontario.
TSN was the first national cable broadcaster of the National Hockey League (NHL) in Canada. The new partnership comes as the province has legalized online sports and casino wagering, in a deal that provides an opportunity for scaled expansion into other Canadian provinces and territories pending regulation.
FanDuel will deliver its global expertise in mobile sportsbook and casino operations across TSN, through original content and digital products. The sportsbook will be the exclusive provider of sports odds across TSN programming to deepen fan engagement and reimagine the way sports betting can be offered alongside sports content.
FanDuel will have multiple integrations across TSN platforms, including in-game broadcasts, digital marketing, mobile apps and co-branding opportunities. TSN will highlight a variety of FanDuel’s online gaming formats, notably its Same Game Parlay bets, as well as its casino platform and free-to-play games.
In an official press release, Dan Hooper, General Manager for FanDuel Canada, spoke about this new agreement and said: “Bringing our industry leading sportsbook platform to Canada is a watershed moment for FanDuel. Partnering with Canada’s most iconic and trusted media company was integral to our strategy of delivering gaming content to passionate Canadian sports fans in the most entertaining and responsible way possible.”
Stewart Johnston, Senior Vice-President, TSN, added: “FanDuel is the undisputed leader in sports betting, and with the launch of sports betting in Canada they were the clear choice for us as a sportsbook partner. FanDuel delivers an entertaining, customer-centric, responsible gaming experience with attractive odds that Canadian sports fans will want to engage with and we believe that combining their sportsbook with our expansive portfolio of live sports properties will not only deliver the exciting content that our passionate fan base demands but will provide new opportunities to expand the TSN brand.”
The agreement came on the same day that the new iGaming and online sports betting market in Ontario was launched, with FanDuel being one of the companies to start its operations in the new jurisdictions right away.
Other brands such as BetMGM, PointsBet and Genius Sports also launched Monday. The market will continue to provide licenses to broaden its offer in time.
