The Philadelphia Eagles and FOX Bet are the latest to join a growing landscape of professional sports teams entering into partnerships with sports betting operators.
FOX Bet, who is well-known in the industry for its poker, mobile casino, and sports betting operations, will become a prominent fixture in Eagles content, broadcasts and in-stadium advertising.
Along with those perks, Fox Bet and the Eagles will also team up to introduce an interactive studio show that is branded by FOX Bet at the Lincoln Financial Field.
A Deal Meant to Engage the Philly Fans
The main purpose of this deal, according to both entities, is to generate interest and create entertainment for the Eagles fans in a new and interactive manner. This new studio will offer up all kinds of exclusive content that most other football teams don’t have.
Even though the content will be presented by FOX Bet, it will be the on-air Eagles personalities that will be delivering it to fans. Viewers can expect to see appearances from Eagles’ legends as well as FOX Bet’s own contributors. All content will also be produced by FOX Bet, putting them in the driver’s seat on this deal.
One element that is already being promoted heavily is Eagles Edge. This is going to be a brand new program set to air on the digital channels for the Eagles.
This program will air after each Philadelphia Eagles game. It will be filmed strictly at home games and is meant to appeal to those real die-hard fans out there that are looking for fresh and engaging content.
Fans will be able to access it through a variety of digital platforms such as the Eagles official mobile app, the Eagles official YouTube channel, on the Eagles social media channels, and on PhiladelphiaEagles.com.
A Far-Reaching Sponsorship Deal
Once you start looking at the details of this sponsorship deal, it becomes clear that there is really no stone left unturned.
This is a far-reaching deal that will stretch across digital, broadcast, and social media advertising on each of the team’s official channels. Not only that, but you can expect branding presence to be out in full force on game days, and there will even be custom promotions throughout the season.
Then there is the Eagles Tailgate Crew that will also be presented by FOX Bet, which is another branding opportunity. This is a tailgating podcast that is meant to engage with the many Eagles fans who hang out on game day in the parking lots.
Philadelphia Eagles, Senior Vice President of Revenue and Strategy, Catherine Carlson commented on the partnership:
“This new, fully integrated partnership with FOX Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way.”
This partnership is a fresh approach between sports teams and gaming operators. If successful, it could become a trendsetter for the rest of the NFL.
Rick Rockwell
As a longtime freelance writer, avid sports fan, former athlete, and experienced sports bettor, Rick Rockwell has risen up the ranks at GamblingSites.org to become the self-professed “King of the Blog” in his first year with the site. …
