AI and game data science specialist Future Anthem announced Tuesday that it has closed a Series A round of financing “to accelerate its growth with significant product investment, and to launch in North America with a focus on sports betting.” The company interprets player behaviors in real-time for the online gambling segment.
The financing round was led by Bettor Capital, an early-stage venture firm that focuses on software and technology providers in the real-money gambling industry, with participation from iGaming and sports betting investment firm Sharp Alpha Advisors, and seasoned industry veterans including Benjie Cherniak. Select other new investors will also complement existing shareholders.
In a press release, the company explained that the capital will be used to build continued momentum across existing products and customers, establish a US-based headquarters, and build a local team of sales, product, data, and delivery specialists to service the rapidly expanding North and Latin American markets.
“The funding will also allow Future Anthem to significantly scale its machine learning models and AI products, expand its leadership position in the online casino and expand further into sports betting and other gaming verticals,” officials added.
Future Anthem’s CEO Leigh Nissim
Future Anthem’s CEO Leigh Nissim said: “After three trailblazing years of growth and industry recognition, this significant investment marks a major milestone for Future Anthem. I’m incredibly proud of our team, technology, and customer achievements. This investment demonstrates huge market and commercial confidence in our suite of AI solutions and the value they deliver to our customers.”
“We have the perfect strategic partner in Bettor Capital, the leading sports betting and gaming investors in the market, to support us as we supercharge the next phase of our commercial growth and product development. We will be leaning on their US market operational expertise to help take the company not just to the next level, but many beyond,” he added.
Dave VanEgmond, founder and partner at Bettor Capital, commented: “Future Anthem is a disruptive, best-in-class technology business that we have watched closely and admired for some time. Its value-add, high ROI core offering, established customer base, and the talented team gives it a clear leadership position and opportunity for sustained growth in this market”.
“Data and AI is a primary focus across the gambling industry and Future Anthem perfectly fits our thesis of a best-in-class software solution that adds value to operators and studios. We’re excited to partner with Leigh and the team to help Future Anthem scale in North America and drive momentum across iGaming, sports betting, and adjacent verticals,” he concluded.
According to a press release, Future Anthem is trusted by more than 20 leading operators and studios, including Bally’s, Betfred, Big Time Gaming, Blueprint Gaming, and Paddy Power Betfair amongst others.
The company says it “humanizes” data with AI through its all-in-one Amplifier AI product that allows its customers to personalize in real-time, optimize performance and enhance customer experience. The platform has also significantly advanced responsible gambling and player protection standards, the firm claims.
Amplifier AI is powered by Anthemetrics, which Future Anthem calls the world’s largest behavioral data set for casinos, made up of 172 billion customer transactions and 250 million hours of customer engagement.
