B2B technology and software provider GAN announced Wednesday the launch of its GAN Sports platform for Island View Casino in Gulfport, Mississippi. The move was made effective earlier this week, on Tuesday, and marks the debut of its new sportsbook technology platform in the US.
The company described this milestone as demonstrating “the extensive capabilities of GAN Sports’ in-house online and retail sports betting technology.” It is the first of what GAN expects to be “a robust cadence of launches throughout 2023.”
The provider describes GAN Sports as “a modern sportsbook technology platform” based on multiple COOLBET technologies that have been adapted for the US B2B market. GAN first acquired COOLBET at the beginning of 2021.
This week’s launch of retail sports betting across 20 internet-connected kiosks will shortly be complemented by the Bet the V mobile sportsbook. This mobile solution is enabled by GAN’s GameSTACK Player Account Management system for omnichannel sports betting via retail kiosks or personal mobile devices while on-property.
GAN Launches B2B Sports Betting Technology & Managed Trading Services in the U.S. https://t.co/m3QThMRrn8 #sportsbook #sportsbetting #igaming pic.twitter.com/ppdPE14Jsa
— GAN (@GameAccountNtwk) September 28, 2022
The brand will also provide marketing and customer services, “delivering a complete end-to-end solution to maximize the client experience.” In addition, statewide mobile sports betting and iGaming are “incremental exclusive opportunities for GAN” in partnership with Island View Casino Resort in Mississippi, if supporting legislation emerges in the future.
In a press release, Dermot S. Smurfit, President & Chief Executive Officer of GAN, commented: “Following our 2021 acquisition of Coolbet we are thrilled to announce the premiere of GAN Sports, perhaps the most innovative sports experience available on-property anywhere in the U.S. today.”
“We are greatly encouraged by the sales momentum for our omnichannel sports betting technology and managed trading services solution and anticipate a high-margin financial contribution as the economics of B2B sports technology provision are highly favorable and incremental to our existing B2B offerings,” Smurfit added.
The executive went on to say that the entire GAN team is eager to deliver its complete enterprise solution of on-property GAN Sports, PAM and the omnichannel iBridge Framework for linking loyalty programs. “We look forward to driving the future growth of their existing sportsbook business and increasing the proportion of our B2B revenues derived from U.S. sports betting as we scale this new B2B revenue stream,” he concluded.
Steve Hendricks, Vice President of Operations of Island View Casino Resort, added: “We selected GAN for the quality of their sports betting technology and managed trading services following our evaluation of all major potential suppliers. GAN has now brought to our patrons an exciting new on-property sports betting experience enabled by their modern technology and market-leading user interface design greatly encouraging our patrons to construct high-margin, multi-stage parlay bets as well as traditional single-game wagers.”
