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enius Sports announced Wednesday a new supplier agreement with global online gaming operator PointsBet to provide its full range of official sportsbook data, content, and fan engagement solutions including for NFL, NASCAR and EPL. This new agreement builds on PointsBet and Genius Sports’ existing content and streaming partnership.
Under the terms of this deal, the company will deliver pre-game and in-play content as well as fan engagement solutions across top tier U.S. and international sports properties, including the NFL, NCAA, NASCAR, the English Premier League, Argentine, Colombian, and Mexican soccer.
In August 2021, PointsBet was selected as one of the NFL’s Approved Sportsbook Operators. Genius Sports will now provide PointsBet access to the NFL’s official play-by-play statistics, proprietary Next Gen Stats (NGS) data, and official sports betting data feed.
Genius Sports provides sportsbooks with end-to-end value, harnessing official data to power the full user lifecycle from player acquisition to pre-match and in-game betting through to long-term customer retention.
PointsBet, is a bookmaker originally founded in the sports wagering market of Australia. Currently operational in seven U.S. jurisdictions (Colorado, Illinois, Indiana, Michigan, New Jersey and West Virginia), the company offers speed and ease of use across every customer touchpoint as well as pre-game and in-play betting options in the world, thanks to owning and controlling its technology end to end.
Johnny Aitken, CEO of PointsBet USA spoke about this alliance in an official press release and said: “PointsBet is committed to providing the fastest and most comprehensive in-play betting experience, and we look forward to enhancing those capabilities by expanding our partnership with Genius Sports”.
Mark Locke, CEO of Genius Sports, added: “This partnership demonstrates the inherent value of official data and its ability to revolutionize the sports betting experience around the world. We are thrilled to expand our long-standing relationship as we continue to keep PointsBet powered with the fastest, most accurate sports data available.”
