Genius Sports announced Wednesday it has secured a new partnership deal with online sportsbook Betsul to help power its offering in Brazil.
Described in a press release as one of the largest online sportsbooks operating in Latin America, Betsul will benefit from Genius Sports’ full suite of data-driven outsourced solutions including PreMatch, LiveTrading and Risk.
Genius Sports will provide Betsul with full flexibility over their entire sportsbook operation, expected to help maximize turnover, margins, and control. Betsul will also receive Genius Sports’ live streaming service, providing its customers with low latency broadcasts across thousands of events a year.
Included in the partnership is Genius Sports’ portfolio of Brazilian content, powering pin-point pricing and live streams on football, basketball, volleyball, futsal and beach volleyball competitions through official partnerships with the Brazilian National Basketball League (LNB), Brazilian Volleyball Confederation (CBV), Liga Nacional de Futsal and several others.
Genius Sports will also deliver official data from its global partnerships, including the English Premier League, Liga MX, the Argentine Primera División and Dimayor.
— Genius Sports (@GeniusSports) May 4, 2022
Brazil is in the process of regulating sports betting with the Ministry of Economy finalizing the licensing criteria. H2 Gambling Capital estimates that gross gambling revenue for the regulated market in Brazil to reach as much as $1 billion by 2026.
In an official press release, Fernando Martínez, Head of Commerical in LATAM for Genius Sports, spoke about this new partnership and said: “The Brazilian sports betting market is poised for explosive growth under a transparent and competitive regulatory system. We’re pleased to be playing a central role in powering Betsul’s offering, combining our leading Brazilian sports content, streaming services and live trading capabilities.”
Fernando Rivas, CEO of Betsul, added: “We are very pleased to have this new business partnership going live. Genius Sports has always been one of the great references in the betting market and we have great potential for growth together, especially in the Brazilian market”.
