Sports gaming data and technology provider Genius Sports announced Thursday it has inked a new partnership deal with Bally’s Corporation’s subsidiary Bally’s Interactive, which operates the omni-channel company’s sports betting, iGaming, free-to-play and daily fantasy sports platforms.
Under the terms of the agreement, Genius Sports will provide Bally’s Interactive brands, including its online sportsbook Bally Bet, with its full suite of official data and live streaming solutions. Genius Trading Services (GTS), Genius Sports’ bespoke sportsbook solution, will help Bally’s “to maximize profits and operational performance across thousands of events every year,” the provider claims.
— Genius Sports (@GeniusSports) August 25, 2022
Genius’ portfolio of official data rights -comprising leagues including the English Premier League, NASCAR, CFL, Liga MX, Argentine and Colombian soccer and the NFL- is also included in the deal. Bally’s Interactive will also be given access to Genius Sports‘ exclusive suite of NFL products and services, including the league’s real-time statistics, proprietary Next Gen Stats (NGS) and official sports betting data feed.
Genius Sports is also set to deliver “thousands of low latency video feeds” through its rapidly expanding streaming solution. Bally’s Interactive customers will benefit from an enhanced live betting experience through streams of soccer leagues across Argentina, Colombia, Iceland and China, as well as dozens of FIBA basketball and FIVB volleyball leagues globally.
Mark Locke, CEO of Genius Sports, said: “With its market-leading brands and impressive line-up of official sports team partners, we are thrilled to enter into such a wide-ranging partnership with Bally’s Interactive. Our highly bespoke official data, trading, risk and live streaming solutions will power first-class betting experiences for Bally’s customers across the U.S.”
Adi Dhandhania, Chief Operating Officer of Bally’s Interactive North America, also commented: “Working with Genius will help ensure that our products have the industry-leading features consumers expect from their favorite sports apps.”
