Sports gaming data and technology provider Genius Sports announced Thursday that it has secured an extensive new partnership with MaximBet. Under the terms of the agreement, Genius Sports will provide the operator, which launched last year in partnership with media company Maxim, with its official data-driven PreMatch, LiveData, and LiveTrading solutions to deliver real-time feeds and pin-point pricing.
In a press release, the company said it will provide MaximBet with “the highest quality content” for some of the largest competitions in world sports, including NASCAR, NCAA, EPL, FIBA, and the NFL. MaximBet will have access to Genius Sports’ full NFL product suite, including access to the league’s real-time statistics, proprietary Next Gen Stats (NGS), and official sports betting data feed.
Additionally, as the official data partner to the Mid-American Conference (MAC), Genius Sports will also provide MaximBet with “the first and only” official data feed for betting on NCAA sports. Furthermore, the company expects that its digital marketing solutions will also help the operator run highly targeted, data-driven campaigns to attract, engage and retain new customers.
— Genius Sports (@GeniusSports) September 8, 2022
Daniel Graetzer, CEO & Founder, MaximBet, said: “A premium betting experience requires the best and most exclusive content which makes Genius Sports the ideal partner for MaximBet as we ramp up for growth across North America.”
“We are the only true lifestyle sportsbook, offering players incredible, money-can’t-buy access to MAXIM parties, courtside seats, and more. Combining that with the real-time data our players need gives them a full offering not found elsewhere in the marketplace,” he added.
Sean Conroy, Executive Vice President, North America of Genius Sports, concluded: “Across official data, trading, and highly targeted marketing, Genius Sports will play a central role in powering MaximBet’s exciting growth across the U.S. We’re excited to help engage and expand MaximBet’s passionate customer base.”
