Clarion Gaming, organizers of next week’s ICE London (April 12-14, ExCeL London), has launched a new social media competition running across Twitter, Instagram and Facebook to celebrate the return of the B2B gaming industry expo.
The #MyICEStory competition is an opportunity for the industry to share the photos that showcase and reflect their relationship with the ICE brand and the unique ICE experience “whether that’s celebrating a new piece of business, giving it their best shot on the stage at Pitch ICE, getting a selfie with one of the many celebrities who have attended the show, or even the moment when they met their future partner – but didn’t realise it at the time!” the company explained in a press release. The post that achieves the most votes will win a £1,000 Amazon Gift Card.
Explaining the thinking behind the #MyICEStory competition and how it works, Clarion Gaming’s Marketing Director, Jeannette Gilbert said: “This year at ICE London, we’re celebrating what it means to be together again, which is why, for the first time in the show’s history, we’re setting the ICE community with a challenge that will see the ultimate winner receive a £1,000 Amazon Card. We are asking members of the industry to share the photos that best represent their journey with ICE. It might be a snap from your first show all those years ago, it could be when you launched your business, it could be a team photo, or from one of ICE London’s infamous big nights out – whatever your story ICE story we want to hear about it! Members of the ICE community can vote for their favourite entry on our gallery wall on ICE365.com. The post with the most votes wins, so please share far and wide! For those that want to, there’s an opportunity to have a photo taken at the show at the ICE taxi photobooth in the boulevard that visitors can upload to social as part of the competition.”
— ICE365 (@ICE365Global) April 4, 2022
To participate, the campaign only requires people to share their photos on Twitter, Instagram or on ICE London’s Facebook Page and include the hashtag #MyICEstory and tag @ice365global. People can vote for their favourite entry in the ICE London competition gallery: https://ice365.com/myicestory-competition/
Attendees can see all of the entries which will be displayed on the new 360° social wall located in the Social Recharge Zone. To stand a chance of winning the £1,000 Amazon Card, entries should be submitted by 3 pm Thursday, 14 April.
