International Game Technology (IGT) announced Thursday the introduction of its Infinity Instant games, created using multiple patented digital printing technologies to transform and enhance instant ticket design and gameplay.
“Its printing techniques are unlike any others in the industry and produce games with high definition, richly colored symbols and graphics on the front and back of a ticket, and with unparalleled scene variety and flexibility”, IGT described in an official statement. “IGT transforms instant tickets with Infinity Instants games. Company’s patented digital printing technology can be fully customized to enhance instant ticket player experience with high-resolution artwork and new playstyles”.
IGT Infinity Instants tickets are printed on a physical press but produced through a series of digital printing processes and technologies, allowing for endless flexibility for the design, production, and marketing of instant ticket games.
With Infinity Instants, the variable game symbols on instant tickets are generated in full color at the highest known resolution in the industry. The digital production process also allows for every ticket in the pack to display unique artwork.
The transformative Infinity Instants tickets have thus far launched in four U.S. lottery markets and have “demonstrated strong performance”.
Jay Gendron, IGT Chief Operating Officer, Global Lottery, stated: “The technology behind Infinity Instants disrupts and revolutionizes traditional instant ticket printing and endorses IGT’s commitment to delivering growth-driving, player-tested, innovative solutions for lotteries. The digital preparation process of Infinity Instants allows for every element of the instant ticket to be fully customized, creating an infinite number of possibilities. This high level of detail generates opportunities for lotteries to engage players through more appealing graphics and enhanced playstyles.”
