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hich specific changes, strategic decisions, innovation moves has TVBET made, and/or are you currently working on to adapt to the pandemic landscape and leverage the accelerated shift to the online and digital environment? What are your short-mid term projections and next steps?
Speaking of improvement, we have optimized our internal management processes since our last talk. Those changes have had many positive effects directed at the elimination of presenters’ and operators’ mistakes, which enabled us to nullify many canceled bets.
Also, over the last six months we have seen a significant increase in demand for our product, so now we are focused on developing new marketing tools that will maximize the involvement of players and, as a result, partners’ GGR.
And as for the workflow during the times of pandemic, in this regard, we comply with all recommendations and have implemented them into the work processes both inside the studio and for the remote team of employees. Our product allows us to be flexible and don’t mention the external factors, like sports suspension in Spring 2020.
When the European countries started putting measures to fight the pandemic back in March, you reported a growing interest in your live-games, and the first three weeks of the month saw the daily number of bets on TVBET games increase by 31%. Can we have an update of that performance, especially during the major sporting events shutdown? TVBET said content integrations and fast live-games are key winning factors to address the seasonality problem and keep stable growth; what role have those two strategies played during the past few months in helping operators retain incomes at normal levels?
It may be said that we continued to maintain a positive trend in future periods. The main role of TVBET at that time and now was to provide both experienced players and beginners with the new gaming experience with the help of alternative betting products, which are live TV games. And in the period since March, this content has become particularly relevant for everyone. That’s why we were approached by many new partners, who only at this moment realized the value of live games and diversification of the game portfolio as a fundamental value.
In April you said that the majority of users were already discovering alternative online amusements for them, as cybersport, virtual casino, and live-games. Your most popular games those days were Poker, Keno, and 7Bet, and you launched the Backgammon live-game in May. Which products/technologies have proved best performing or most successful during the pandemic so far, and which ones do you think will stand out in the coming months as lockdowns are gradually coming to an end? What was the feedback for your new UI-design for mobile devices and what are your goals and expectations for that?
At TVBET we note the increase in bets on Keno, this is partly because the game has big odds values which brought this game to #1 among all others. Currently, we see the return of players who mainly bet on sports, which also has a positive impact on TVBET. Poker and 7Bet continue to hold leading positions, however, it is worth noting the growing popularity of our live-game WheelBet. We think that this trend will continue in the near future. The new UI-design for mobile certainly applies to these games, as do all 11 in our portfolio. The changes allowed players to better navigate in the choice of games, in particular, the Lobby section.
Have you seen any changes on the players’ landscape (both existing and potential ones) since the outbreak began? Could you describe the new player profiles brought on by the pandemic and global lockdown? What are their new demands in terms of products, games, technologies, and how are TVBET and its partners working to meet those demands, right now and in the coming months?
We can state the fact that the average check for our partners’ games has decreased. It is clear what this has to do with, but as mentioned above, directly, the number of bets keeps growing. This is normal practice during crises, we expect that the average check will return to its previous level in autumn-winter. As for the player behavior, our players still love the fast format of our products and relax even if they bet less money.
What are the operators’ new demands amid this context? Have you seen an increased diversification as a response to the crisis? How would you assess live-dealer games integration for retail casinos amid this context?
As I mentioned above, the number of requests for TVBET integration from partners has increased. This is due to both the current market situation and our company’s progress in a short period of time. For retail casinos and betting shops, our approach remains ambitious and we are always happy to implement our products suite to such clients in all regions. If retail casinos can already open and operate in their country, we will be happy to promptly provide our content to the end consumer.
Which are the specific areas/markets where you see the largest room for potential growth in the short term, and why? With many gaming companies seeking to set foot in different markets worldwide, what is your regional and global approach in terms of focus, growth potential in the coming months? What are your outlooks for those markets?
We still have great potential in Africa and Latam, it’s highly important for us to present market players more and more novelties and updates. And which is why we’re on the process of presenting our new, 12th live game called FruitRace, which will be especially appreciated by local companies and players.
