Casino loyalty and technology provider Acres Manufacturing announced Wednesday it is set to provide Maverick Gaming with its casino management system and cashless gaming solutions. The Washington-headquartered gaming company will implement Acres’ CMS+ and Cashless Casino technology applications, both of which leverage the provider’s Foundation platform.
Acres expects both solutions to go live at properties of the Kirkland-based operator in the first half of 2023, pending regulatory approval. The provider describes CMS+ as a new, modern casino management system (CMS) that leverages Foundation hardware installed in an operator’s slot machines “to amplify player engagement as well as provide unprecedented efficiencies and cost savings in the management of their casino floor.”
“We are excited that Maverick Gaming has placed their trust in the revolutionary capabilities provided by Foundation and selected our CMS+ and Cashless Casino apps for deployment. These solutions provide operators with easy-to-implement and use technology that helps them grow revenue and operate more efficiently, and we expect Maverick’s properties to quickly benefit from CMS+ and Cashless Casino,” said Noah Acres, of Acres Manufacturing Company.
Foundation provides casinos with real-time data from slot machines and a direct interface to the credit meter on any slot machine, Acres explains. The company further says its solution provides casinos with over 1,000x more data than any currently installed legacy CMS, “giving operators dramatic new capabilities to analyze and influence player behavior.”
Maverick Casino & Hotel Elko, Nevada
“CMS+ uses mobile phone technology to directly communicate with employees on the casino floor while artificial intelligence continuously sifts through the highly detailed real-time data gathered by Foundation to identify problems and deploy technicians to fix those problems, all without management intervention,” Acres says.
Acres describes its Cashless Casino application as representing “the industry’s best-of-breed cashless gaming and loyalty solution.” It works on any slot machine or table game and deployment is simple, with casinos only needing to select a payment processor and provide a mobile app. The app becomes the user interface, ensuring that branding is fully compatible with the rest of the operator’s player-facing options.
Players use the app to virtually “card in” and start a rated play session. During play, point balances accrue in real-time and players are incentivized to continue playing when a new tier status is approaching, the company explained in a press statement. The payment processor provides for the free flow of player funds between their funding source and the app’s wallet. Behind the scenes, Foundation allows the player’s funds, as well as accrued points which can be converted to free play, to move between the app’s wallet and the game.
“The technology leap forward embedded in CMS+ will ensure that Maverick can increase their player loyalty by more effectively staying engaged with their best guests in real-time on the casino floor while also operating more efficiently,” added Noah Acres. “These attributes trump legacy systems as CMS+ further elevates an operator’s ability to provide a superior gaming entertainment experience. In addition, players utilizing Cashless Casino at Maverick’s properties will appreciate the engaging and seamless user experience it offers.”
Maverick Gaming describes itself as “a young, upstart gaming company” with over 3,000 team members. It owns and operates a portfolio of 27 properties across Nevada, Washington, and Colorado with over 1,800 slot machines, 350 table games, 1,020 hotel rooms, and 30 restaurants. It was founded in 2017 by industry veterans Eric Persson and Justin Beltram.
“Our team has rigorously evaluated a wide range of CMS and cashless technologies and found that Acres’ CMS+ and Cashless Casino applications are an ideal fit with our casino floor operations,” said Justin Beltram, COO of Maverick Gaming. “We are excited to get to work with the team from Acres to deploy their technology and look forward to delivering an elevated gaming entertainment experience to our guests as enabled by these new solutions.”
Acres Manufacturing is set to exhibit at the upcoming G2E Las Vegas edition, to be held October 10-13. The business will showcase the cashless, bonusing and data generation capabilities of its Foundation casino management technology and system at the 22nd annual trade expo, in Booth #4211.
