Payments solutions company OKTO has unveiled and integrated OKTO.CASH, its eVoucher cash payment solution with betting operator and igaming company Betsson Group. OKTO says that OKTO.CASH, a cash-to-digital payment method now allows Betsson users in Greece to effortlessly top-up their accounts with cash in real-time, leveraging a vast network of over 13,000 points of sale across the country.
The company notes that the streamlined process is designed to be hassle-free, catering to the preferences of the local market and offering a convenient solution for online users who prefer offline transactions.
Andreas Nikolopoulos, Head of Marketing Greece of Betsson Group, expressed enthusiasm for the partnership: “OKTO delivers tailored payment methods that meet the unique needs of each market. The e-cash payment solution presented by OKTO promises Betsson customers in Greece a convenient and user-friendly top-up experience.”
Nikolopoulos also highlighted the significance of selecting the right payment partner: “Trust and integrity stand at the forefront of the relationship with OKTO. For Greece, the collaboration with OKTO originated from a shared commitment to providing an ideal solution for users who prefer offline transactions with cash while enjoying online experiences. By enabling users to instantly top up their online accounts in a fast, easy, and secure manner, Betsson enhances the overall customer experience. “
In response, OKTO’s Commercial Director, Galina Bineva, conveyed satisfaction with the partnership and alignment with Betsson Group: “We are thrilled with our partnership with Betsson Group and fully aligned with our partner, having a commitment to a local and personalized approach. For us here at OKTO, it’s essential to highlight the importance of understanding customers’ payment preferences and providing payment methods tailored not only to regional needs but also to different audiences within the same region.”
Last year in November, OKTO announced that it was expanding its real-time cash-to-digital payment service into Spain, Germany, Greece, and Croatia. As a result of this expansion, e-merchants now can offer instant eVoucher payments in 12 countries with OKTO.
At the time, the company had noted that it expanded further in Greece by tripling its network, surpassing 15,000 points. The expansion offers users convenient access to complete their cash-based transactions across brands in various verticals, including kiosks, petrol and gas stations, supermarkets, and lottery outlets, among others.
