Aspire Global‘s aggregator and content provider subsidiary Pariplay has sealed a partnership deal with CT Interactive, which has finalized the integration of its games portfolio on the Fusion content aggregation platform.
During the ICE London trade show last week, both parties agreed on extending the reach of the partnership to new markets such as Mexico, Romania, and the Baltic region.
— Pariplay Limited (@pariplay) April 21, 2022
The collaboration will see CT Interactive’s top-performing titles such as Lucky Clover, Win Storm, and Duck of Luck go live across a massive client base in the mentioned markets, furthermore, two new titles will be added to the supplier’s slot library every month.
Lachezar Petrov, CEO at CT Interactive, said: “The partnership with Pariplay is a prerequisite for the significant growth of our market reach and brand visibility. We are happy to collaborate with Pariplay as we always strive to evolve. We are offering exciting products to deliver a great gaming experience. Teaming up with the leading aggregator will enable us to reach a huge new audience of players”.
Callum Harris, Director of Partnerships at Pariplay, commented: “Our studio partners are what make our Fusion offering so strong, and joining forces with CT Interactive will see us add yet another fantastic content supplier to our roster. Their portfolio offers a mix of themes and mechanics that have been proven with players in over 800 online casinos around the globe so we can be sure we have a great partner in CT Interactive.”
CT Interactive provides its operator partners with more than 200 gaming titles, including classic fruit slots, cascading reels games, dice slots, and jackpots that enable operators to offer exciting personalized experiences in sync with their retention strategies.
Through the addition of CT Interactive’s content, Pariplay has expanded its Fusion offering which now consists of over 12,000 games from 70+ suppliers, as well as a suite of back-office conversion and retention tools that enhance player lifetime value.
