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ariplay has launched a new Spin That Wheel feature that will mark the latest in a series of ground-breaking tools for operators to improve their acquisition and retention performance, the company said Thursday.
The new feature, which will be rolled out to Fusion-integrated operators in August, aims to provide operators with essential marketing tools to boost their ROI, via its cutting-edge aggregation platform.
Pariplay’s most recent addition, Spin That Wheel, is a follow-up to its Tournaments tool, which made its debut at ICE London earlier this year. Fusion Tournaments entered the market with great success, bolstered by a leaderboards feature that spurred its early trial and adoption by eight operators in Pariplay’s network, including Annexio, MrQ, BetShop, Tote, GVC, Betsson, Lottoland and Lottohelden. The feedback received from these partners has been “overwhelmingly positive,” the provider said, driving the development of additional features that will enhance operator campaigns and further establish Pariplay’s position as a market pioneer.
The Wheel tool is fully customisable and supports both Pariplay’s extensive portfolio of proprietary games and those provided from third party providers. With no additional development required, operators can simply set up a new campaign through the tool’s intuitive interface by defining its duration, prizes and qualifying criteria.
Upon eligible game launching, players only need to spin the wheel and they will be instantly rewarded with the prize marked on the spot they land on. No spin or bet is required for a player to be able to enjoy Spin That Wheel, making it accessible to a wider audience. This solution acts as a perfect complement to Fusion Tournament’s focus on customer acquisition by providing a unique way of engaging and retaining players, effectively driving up lifetime value.
Savvas Fellas, Managing Director at MrQ, commented: “Using the tournament feature from Pariplay with MrQ.com has enabled us to break out of the obvious and predictable promotional mechanics. We’ve gotten more creative with our segmentation. It’s the simple but clever use of technology allowing us to manage cross-vendor tournaments, that makes Pariplay the ideal partner for our own dynamic business. We’re equally excited by the possibilities of the new bonus wheel tool and what potential this could unlock for us across both our retention and acquisition marketing.”
Vladimir Pavlov, VP Product at Pariplay, said: “We’ve been thrilled by the overwhelming positive response from operators towards Fusion Tournaments, making it their gaming tool of choice. As a follow through on our commitment to innovating and providing partners with game-changing solutions, we’re happy to announce the upcoming launch of the Spin That Wheel™ tool. This unique new solution is just one of many in our new suite of exciting products and services to be introduced in 2020. As a leading games and technology provider, it’s important for us to continue to drive the industry forward and focus on adding value, the goal behind any development we make.”
