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arx Interactive has signed a multi-year partnership with Pennsylvania’s Pittsburgh Steelers to become its online casino partner, announced parent company Greenwood Gaming and Entertainment on Monday.
The agreement will feature integrated marketing targeted to Steelers fans and a season-long promotion called “The Ultimate Steelers Fan,” by which a fan can win the grand prize of an all-expenses paid trip for two for each away game of the 2022 season.
According to the mobile casino and entertainment company the promotion will be supported through various digital, social and other media channels.
Moreover, as a proud partner, Parx will have full use of team logos in communications across marketing, products, social media, and digital properties to be seen by fans and residents in the state of Pennsylvania.
“Steelers fans are passionate and their love of the game is legendary,” said Matthew Cullen, Senior Vice President of Parx iGaming and Sports at Parx Interactive. “We look forward to tapping into that passion and providing Steelers Nation with an outstanding entertainment experience in all forms of iGaming.”
According to a press release, “Pittsburgh Steelers fans will be the big winners” as they will have the opportunity to engage in mobile casino products anywhere within Pennsylvania on a diverse group of devices, including phone, tablet and personal computer.
— Natalie Egenolf (@NatalieEgenolf) August 30, 2021
“We’re excited to bring Parx Interactive into the fold as a proud online casino partner,” said Steelers Vice President of Sales & Marketing, Ryan Huzjak. “We think Steelers fans will enjoy the Parx Interactive platform and the opportunity to compete for unique Steelers prizes and experiences.”
Earlier this month, the Pittsburgh Steelers signed a partnership with Kindred Group’s sportsbook brand Unibet by which the company became the team’s official sportsbook. The deal includes digital collaboration across social media channels and sweepstakes for fans to enter. Moreover, Steelers fans will also have an opportunity to engage with team legends at the new Unibet Tailgate zone outside the Heinz Field stadium.
“We are excited to welcome Unibet to the Steelers family,” said Huzjak, August 8. “This partnership will provide brand new opportunities for Steelers Nation, both on gamedays at Heinz Field and throughout the season.”
