Supplier of games to the online casino industry Play’n GO has held its second Play’n SHOW of the year, hosted last week at La Reserva Club in Sotogrande, in the Spanish community of Andalusia.
Attending the event were Play’n GO’s Sales Director for Western Europe Stuart Trigwell, Games Ambassador George Olekszy, as well as Chief Commercial Officer Magnus Olsson. In a press release, the company stated that the event featured “drinks, dancing, and a revealing discussion about the true cost of having too many suppliers and why content will continue to reign supreme.”
The company described the event in a press release, stating that Trigwell took to the stage to introduce Olsson and Olekszy to a crowd “drawn from both Spain and Gibraltar, as well as further afield, with operating interests spread all over Europe and beyond.”
Play'n GO Chief Commercial Officer Magnus Olsson
The purpose of the event was to continue building deeper relationships among all attendees, the company says. “We at Play’n GO want all our customers to be successful and to achieve their business objectives, and we’re very confident that the value we can bring to the table is unmatched in the industry. Working closely together allows us to provide even more value to you,” Olsson said at the meeting.
Aditionally, there was a discussion with participation from the crowd about how best to utilize content as a retention tool and “the importance of using the might of Play’n GO’s enviable portfolio of titles,” as well as gauging the success of games over the long term.
Regarding the sector’s path for the next few years, Olsson said that there are currently two industries: “One that operates in regulated markets and actively wants more regulation, and makes products that are designed for fun and entertainment first – and another industry that doesn’t share that same set of priorities.”
“Everyone at Play’n GO knows that we could be making a lot more money right now if we’d only make games with bonus buy mechanics. Or enter this market or that market. But we have never been more confident in our approach in choosing not to do those things,” the executive said.
“With the prospect of increased regulation right across Europe, and in the USA too, we are sure that operators who share our view will be the ones who are successful in the long run,” Olsson added.
Play’n GO’s Games ambassador George Olekszy said that Play’n GO’s diversity of titles appeals to operators and that titles such as Wild Trigger have proved popular.
“We have a very considered roadmap, with a new and exciting title released each and every week. Our internal teams work incredibly hard to design games that surprise and entertain and recent releases like Mask, Rocco Gallo or Wild Trigger are great examples,” he commented.
During the event, Olekszy highlighted the 3×1 reel Forge of Fortunes from the upcoming titles yet to be released. He described it “as one that would surprise many with how well it performed due to the strong time-on-device figure that is a metric increasingly important to operators in a retention-led world.”
Play'n GO Games Ambassador George Olekszy
Trigwell closed the show by stating: “Play’n GO brings far more to the table than just the best games in the industry. We have the expertise and experience to work closely with operators to help them grow. Play’n GO should be your partner of choice.”
