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ointsBet was recently honored at the EGR Marketing and Innovation Awards 2021 for displaying the best innovation in sports betting and the top affiliate marketing campaign. The recognition comes after PointsBet’s noteworthy exhibition of scale and growth, ability to innovate and differentiate, commitment to responsible gambling, quality of marketing, and quality product.
PointsBet USA CEO Johnny Aitken, said: “Day in and day out, the PointsBet team is 110% committed and determined to deliver the fastest sports betting experience in the world. I am proud of our immense success to date, though we as a team also know there is nothing but opportunity ahead to continuously grow the PointsBet brand, technology, and ability to innovate and differentiate. We extend our gratitude to the judges, sponsors, industry colleagues, and entire EGR team for the recognition and validation, and look forward to the industry innovation ahead that PointsBet will continue to drive.”
Top commentary from the judging panel on PointsBet’s year to date includes:
- “PointsBet have come to the market and have proven innovation, setting themselves apart from the crowd.”
- “Having an O&O product is a real advantage. One of few points of product differentiation and a nice balance to the promotion/shout as loud as you can marketing approaches of their competitor set. The exclusivity of PointsBet’s product offering combined with the market position they have established makes them a worthy winner of the innovation award.”
- “Stand out use of talent on social media channels to drive affiliate performance in an engaging & editorially compelling fashion. A clear winner in terms of catching attention in a fast-growing and competitive market.”
- “Old school partnerships, sponsorships, and promotions are done well and on a huge scale.”
After launching in the United States in New Jersey in January 2019, PointsBet now also operates in Colorado, where they have also established their North American headquarters, Illinois, Indiana, Iowa, and Michigan. The company aspires to unveil its product in Kansas, Louisiana, Maryland, Mississippi, Missouri, Ohio, Pennsylvania, Tennessee, and West Virginia, via additional market access agreements subject to enabling legislation and/or regulatory approvals. PointsBet also recently launched its inaugural, proprietary iGaming platform in the state of Michigan and has confirmed plans to launch iGaming in New Jersey in the near future.
As the official, exclusive sports betting partner of NBC Sports, PointsBet said it will continue to utilize the media’s television and digital assets to promote the PointsBet brand.
As part of the agreement, NBC Sports provides PointsBet with year-round, multi-platform media and marketing opportunities across its unmatched portfolio of events, including exclusive multiplatform gameday integrations across NBC Sports Regional Networks. PointsBet’s full Spanish-language functionality will reach Hispanic sports fans via Telemundo Deportes and Telemundo broadcast stations.
