SharpLink Gaming, which provides data-driven user engagement and conversion solutions for the U.S. sports betting and iGaming industries, said Wednesday it has expanded its technology collaboration with Quintar to provide for the integration of SharpLink’s C4 sports betting conversion capabilities into Quintar’s Q.reality-enabled metaverse experiences in legalized sports betting states.
Quintar, dubbed as the world’s first technology platform company to enable live sports Metaverse experiences, has recently announced that it is partnering with a major telecommunications company to create new technologies for users to watch live sports by allowing access to augmented reality (AR) content in arenas and sports venues as the games are being played using its partner’s 5G network. Quintar has named SharpLink Gaming as its sports betting integration partner to provide real-time sports betting content and conversion tools for fans to become sports bettors through Quintar’s metaverse platform.
From online casinos to live sporting events, the metaverse is expected to ultimately offer users fully immersive gaming experiences and entirely new dimensions of engagement with the sports, teams and players. Bloomberg Intelligence reports that the metaverse may reach $800 billion in market value by 2024.
Jeff Jonas, Co-Founder, President and Chief Business Officer of Quintar, stated: “As the U.S. sports betting market continues to mature and expand, combining immersive Metaverse experiences with real-time, personalized betting offers is sure to become very popular with – and in demand by – passionate and casual sports fans, alike. We are thrilled to expand our partnership with SharpLink Gaming’s proven and talented sports gaming engineers and technologists to help ensure that we remain at the leading edge of innovation in sports, gaming and entertainment experiences for the Metaverse.”
Rob Phythian, Co-Founder and CEO of SharpLink, stated: “In development for over two years and validated in real world applications by major sports leagues and sportsbooks, SharpLink’s C4 sports betting conversion solution – built from the ground up and designed specifically for the U.S. sports betting market – is helping to distinguish SharpLink as a trusted source and the obvious choice for high performance digital solutions that deliver quantifiable results for our valued customers and partners, like Quintar.”
Back in March, Minneapolis-based online technology company SharpLink Gaming was authorized to provide sports betting conversion solutions and affiliate marketing services in 12 U.S. state jurisdictions and D.C., where online sports wagering has been legalized. The company has therefore been cleared to reach 59% of the legal sports gaming market.
