Two products developed by iGaming software provider SOFTSWISS, the Jackpot Aggregator and Sportsbook, are now going live with a cross-product integration. Clients who choose the Sportsbook solution will get simultaneous access to jackpot campaigns, “an effective business tool to assist player acquisition, engagement, and retention.”
According to the company, this step “extends the functionality of the sports betting platform, reinforcing it with engaging jackpot mechanics, and continues the line of bonus proposals.” The launch of jackpots in the Sportsbook is expected to increase player retention and operator revenue by “capturing the audience’s attention through exciting storylines and new winning options.”
At the same time, the Jackpot Aggregator extends its reach beyond the online casino ecosystem, unlocking a new dimension of sports betting to grow into. “The combination of these powerful experiences is there to boost the performance of N1 Bet, the first online platform to benefit from the new combo,” the company explained.
SOFTSWISS is excited to unveil a new addition to its ecosystem – the integration of the Sportsbook and Jackpot Aggregator. The integration unlocks new opportunities for sports betting operators through captivating jackpot storylines and winning options.https://t.co/5OfBAlsejx pic.twitter.com/ZKCHptbEEv
— SOFTSWISS (@softswiss) January 28, 2023
To set up a jackpot campaign on the sports betting platform, the operator needs to configure the settings on both sides:
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The Sportsbook: to define a list of jackpot participants and bet requirements that players need to meet to join a jackpot campaign
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The Jackpot Aggregator: to configure the jackpot campaign settings, such as the jackpot pool size, award rules, etc.
The qualifying players will be automatically added to the campaign, getting the chance to hit the jackpot.
Alexander Kamenetskyi
Alexander Kamenetskyi, Head of SOFTSWISS Sportsbook, commented: “We are proud to present a new integration between the two innovative products, the Sportsbook Platform and the Jackpot Aggregator, which is already in use by the first client.”
“The operator runs the integration with the full support of account managers, and clients themselves can customize the processes in the back office. We are sure this offering will add much value to any iGaming business,” he added.
Aliaksei Douhin
Aliaksei Douhin, Head of SOFTSWISS Jackpot Aggregator, said: “This is a new development milestone for our product, and we see the integration coming through in the best possible way.”
“Previously, N1 Bet, the first path breaker of our new integration, used to leverage the Jackpot Aggregator’s functionality to run campaigns on their casino platform to show great player retention results. Now the operator is launching jackpots on their sports betting platform, and we are confident that outstanding results won’t take long to arrive,” he stated.
The product heads also noted that the company is delighted to launch the integration with N1 Bet, highlighting speed, innovation, and ease as the key advantages for the client. The platform players are already exploring the new jackpot functionality and bets, “while many exciting features and additions are yet to come.”
The N1 Bet team commented: “We strive to improve our product by complementing it with the best offerings available on the market. We already have the experience launching jackpot campaigns for our online casino, which boosted player interest and delivered excellent results.”
“We are now introducing jackpots on the side of our sports betting platform, and we are confident that this will help diversify the player gaming experience and increase engagement. We are grateful to the SOFTSWISS Sportsbook and the SOFTSWISS Jackpot Aggregator teams for all their hard work and support every step of the way!” the company concluded.
In 2022, SOFTSWISS launched the first cross-product integration between its Sportsbook Platform and the Game Aggregator. “This year’s new addition to the already established ecosystem reinforces the SOFTSWISS product offering by extending its reach and functionality and creating additional value for operators and players,” the company explained.
— SOFTSWISS (@softswiss) January 17, 2023
Earlier this month, the company confirmed it will be attending this year’s edition of ICE London, to be held February 7 – 9 at ExCel London. At stand N8-231, the businesswill showcase the “whole ecosystem of its top-performing products.”
