A new report shows Americans’ gambling opinions are more positive than ever, as both participation and public acceptance reach record levels. The survey, conducted by the American Gaming Association, found that 57 percent of adults reported gambling in the past year, the highest level recorded to date. About 30 percent visited a physical casino, while 21 percent placed a sports bet.
The survey also highlighted growing public acceptance. Ninety percent of respondents said casino gambling is acceptable for themselves or others, and 62 percent said it was personally acceptable. Casino visitation has surged as well, with roughly 53 percent of adults visiting a casino in the past year for gambling or entertainment purposes.
Respondents expressed strong approval of the casino experience. Most visitors described casinos as innovative and offering good value compared to other forms of entertainment. Americans also recognize the economic impact of the gaming industry, with 77 percent saying it contributes positively to the national economy. The report emphasized that casinos bring new dining and entertainment to communities, drive tourism, and create well-paying jobs.
Sports betting has received widespread support. Seventy-four percent of Americans favor regulated sports wagering for adults in their state. Responsible gaming is also influencing public opinion. Sixty-four percent of respondents believe that gaming operators are committed to promoting safe play and addressing problem gambling, a notable increase from prior years.
Among regular gamblers, confidence in the industry’s responsibility is even higher. Casino players and sports bettors overwhelmingly said they believe gambling companies act responsibly. Exposure to responsible gaming messages has also increased, with nearly three-quarters of adults reporting that they noticed such messaging in the past year, up significantly from previous surveys.
Overall, the survey reflects a shift in gambling opinions in the United States. Participation, economic support, and trust in the industry all indicate that gambling has moved from a niche activity to a mainstream form of entertainment. As more Americans engage with gaming and express favorable views, the industry appears poised to continue growing in both reach and social acceptance.

