Alejandro Revich, CEO and partner of END 2 END, talked about the international projection they expect to achieve after the acquisition agreement with Aspire Global and emphasized the company’s growth in Mexico and Brazil, two key markets for Latin America.
“Bingo is a niche within the iGaming industry, and our strategy has always been to differentiate ourselves through the implementation of modern, flexible, and innovative technology, incorporating features that other developers have never considered. The goal has been reached, and today we can say that we are the leading experts in this market segment,” END 2 END’s CEO states.
When speaking about joining the group of companies that operate under the international umbrella of the gaming giant Aspire Global, Revich said that “this agreement is a great recognition of the products and services we are building and, at the same time, it represents a huge responsibility. We all know the size and reach of Aspire Global, and this acquisition greatly enhances our international presence, giving us the possibility to reach markets and operators that until a few months ago were out of our reach.”
Another factor that is key to END 2 END’s success is, undoubtedly, the omnichannel approach of its products and solutions. “We have developed a technology that can scale without limits, in terms of simultaneous users, working with both land-based and online operators, and even with mixed operations, achieving true omnichanneling capabilities of our content. This is an advantage that without a doubt positions us at the top for any international operator,” the executive said.
In addition to the European market, END 2 END is betting on its expansion in Latin America, particularly in two countries with a great bingo tradition, namely Mexico and Brazil. “In reference to Mexico -he assures-, there is no doubt that it is one of the giants in the region, with a long tradition in Bingo halls. And Brazil is also a major target for us, as it is unquestionably the largest market in the region. In both, we are working on launches with operators and on the possibility of creating new products and channels. I hope that the end of 2022 will find us with many of these projects already in place”, he added.
After its participation in SAGSE in Argentina, END 2 END will again meet with the industry, this time in London, for ICE London in April. “Our projection in Europe is huge after the deal we closed with Aspire, so we will be present at ICE London in order to set up key meetings. A few months ago we received our license in the UK, and we are currently in the process with Malta. We are also starting the certification process in the Netherlands and Germany, so our strategy is global. Being the bingo arm of a group like Aspire Global allows us to envision a bright future for the brand, and that is what we are working towards.“
