The deal looks to expand on the TOUR’s status as one of most popular sports on BetMGM
T
he PGA TOUR announced on Monday that BetMGM has signed a multi-year content and marketing relationship to become an Official Betting Operator of the PGA TOUR.
By joining the TOUR’s Official Betting Operator program, BetMGM will have rights in the United States to use PGA TOUR marks, rights to advertise within TOUR media and TOUR partner platforms, plus content and video rights allowing BetMGM Sportsbook platforms to create pre-game and post-game betting programming, as well as distribution of highlights to users who have placed bets.
“BetMGM is part of a premium brand that is deeply connected to golf through sponsorship of various PGA TOUR players and tournaments,” said Norb Gambuzza, PGA TOUR Senior Vice President, Media, and Gaming. “Through the power of the BetMGM brand and resources, this new relationship will help accelerate our sports betting strategy, and enable the TOUR to reach new fans and further engage current fans who enjoy betting on golf.”
A sports betting and gaming platform by ROAR Digital LLC, New Jersey-based BetMGM is joint venture between MGM Resorts International and GVC Holdings established in July 2018 to create a world-class platform in the United States, in order to take advantage of the new opportunities created by the U.S. Supreme Court’s decision to overturn the U.S. federal Professional and Amateur Sports Protection Act (PASPA).
BetMGM is currently licensed for sports betting in seven states including Colorado, Indiana, Michigan, Mississippi, New Jersey, Nevada as well as West Virginia, and has plans to be in eleven states by the end of 2020.
The PGA TOUR is one of the most popular offerings on BetMGM’s platform. Currently available for download on iOS and Android, the BetMGM mobile app offers the latest betting odds, enhanced offers and multiple betting formats, from money line and point spread bets to parlays and futures.
Matt Prevost, BetMGM Chief Marketing Officer said, “We look forward to working with the PGA TOUR to integrate great experiences for BetMGM customers. BetMGM’s advanced betting technology, combined with the PGA TOUR’s world-class competitions and iconic players, will not only advance the TOUR’s position at the forefront of professional sports, but the entire betting industry as well.”
BetMGM has access to existing sponsor relationships with several members of the PGA TOUR, including Max Homa, Jimmy Walker, Kevin Na, Pat Perez, Ryan Moore, Joel Dahmen and Boo Weekley.
Following the repeal of PASPA, the TOUR instituted an integrity program in collaboration with Genius Sports to protect its competitions from betting-related corruption. Later that year, the TOUR announced a global partnership with IMG ARENA to license its official, live scoring data to betting operators all over the world.
