Casino-entertainment giant Caesars Entertainment announced Thursday it has agreed to a multi-year partnership with the NBA’s Memphis Grizzlies, making Caesars Sportsbook an official sports betting partner of the Tennessee-based team.
The deal includes a number of activations and features such as game-day promotions, access to the team’s official logos and marks, as well as the opening of a Caesars Sportsbook Lounge on the main plaza for all events at FedEx Forum.
The agreement is expected to expand Caesars Sportsbook’s existing Tennessee presence and build upon its land-based offering at Horseshoe Tunica.
— Caesars Sportsbook (@CaesarsSports) August 3, 2022
Chris Holdren, Co-President of Caesars Digital, commented on the alliance: “The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise.”
“Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica,” Holdren added. “This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”
As part of the deal, Caesars Sportsbook will be featured as the presenting partner of The Chris Vernon Show, The Odds Couple, the GCM Pick ’em Panel, and other shows on Grind City Media.
Chris Holdren, Co-President of Caesars Digital
The sportsbook will also enjoy TV-visible, fixed in-game signage throughout FedExForum, and presenting entitlement of the Grizzlies’ pre-game and post-game radio broadcasts, in addition to various digital and social media assets.
Jason Wexler, President of the Memphis Grizzlies added: “We are thrilled to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment. The alignment of Caesars Sportsbook with Grind City Media digital shows, content, and features will enhance our continued development and execution of best-in-class content for all sports fans to enjoy.”
“We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Sportsbook Lounge to watch their favorite sports programming or for hosting a private event,” Wexler concluded.