E
sports Entertainment Group announced the closing of its acquisition of Helix eSports and ggCircuit.
Grant Johnson, CEO of Esports Entertainment Group noted: “With the completed acquisition of Helix and ggCircuit, we have created the most diversified, US-listed esports entertainment asset in the entire ecosystem. These acquisitions significantly strengthen our Play, Watch, Bet Strategy, adding state-of-the-art esports entertainment centers, an esports-focused vertical enterprise software business, a best-in-class esports analytics platform, and a player-vs-player skill-based wagering platform to our diversified asset base. Together with what we have already built, Esports Entertainment Group has unparalleled scale, and we are on our way to becoming a global industry leader.”
ggCircuit is a B2B software company that provides cloud-based management for LAN centers, a tournament platform, and integrated wallet/point-of-sale solutions for enterprise customers.
The software company has over 1,000 connected locations and has worked with enterprises such as GameStop, Dell, Best Buy, and Lenovo as well as universities such as Ohio State, Syracuse, and North Carolina. Their ggLeap product has over 60 million hours of usage by over two million unique gamers on tens of thousands of public gaming screens inside centers worldwide.
Helix eSports owns five esports centers, where they deliver world-class customer service, esports programming, and gaming infrastructure. The company offers a variety of experiences including casual play, competitive tournaments, STEM programming, high school leagues, large groups, and esports boot camps.
Helix also owns Genji Analytics, an esports-proven, publisher-trusted analytics provider, using computer vision, natural language processing, and machine learning tools. It works with esports publishers and sports leagues, such as FIFA and the NBA 2K League.
The acquisition also includes LANduel, Helix’s proprietary player-vs-player wagering platform, built-in Unity, that allows for skill-based wagering on third-party video games. LANduel’s consumer-facing application enforces strict four-factor authentication to ensure fair play and ID verification. It is currently working alongside the New Jersey Department of Gaming Enforcement on a pilot program.
