Fubo Sportsbook, the sports betting product of Fubo Gaming, has now officially launched in Arizona. The live TV streaming-integrated mobile sportsbook is now live in its second market in the US, following last month’s launch in Iowa.
Fubo Gaming, a subsidiary of live TV streaming platform fuboTV, announced the launch on Monday. People 21 years of age and older in the Grand Canyon State can now place wagers on a variety of live professional and collegiate sporting events, including upcoming bowl games, either via app or on the Fubo Sportsbook site.
Fubo Sportsbook partnered with the Ak-Chin Indian Community for the launch. Fubo Gaming describes its betting product as “more than a wagering platform.” It is purpose-built to meet sports fans’ growing demand for interactivity through an industry-first integration of a sports wagering platform with a live TV streaming experience.
By integrating with fuboTV, the mobile app delivers personalized omniscreen experiences “that turn passive viewers into active participants.” Fubo Sportsbook’s proprietary feature, Watching Now, leverages fuboTV’s first-party user data to engage participants by recommending relevant bets based upon what they are streaming.
According to a press statement, Fubo Gaming intends “to continue iterating the app,” launching additional features that “will further integrate wagering into the fuboTV platform.” This will create “an even more immersive and personalized” experience.
“We are honored to partner with our first Native American tribe, the Ak-Chin Indian Community, to launch our market-defining sportsbook within the great state of Arizona,” said Scott Butera, president, Fubo Gaming. “In less than a year of establishing Fubo Gaming, we brought our sports betting platform to passionate sports communities across two states and look forward to continuing introducing our unique product to many more consumers.”
Earlier this year, Fubo Gaming received regulatory approvals to operate as the management service provider to the Ak-Chin Indian Community to go live with mobile betting operations within the state.
But the company has also obtained market access agreements in four other states, including Pennsylvania via The Cordish Companies, Indiana and New Jersey via Caesars Entertainment, and Iowa via Casino Queen. The company “expects to announce” the launch of its sportsbook in additional markets, subject to requisite regulatory approvals.
“We’re so excited this day is finally here,” said Robert Miguel, chairman, Ak-Chin Indian Community. “The Ak-Chin Indian Community is proud to work with an industry-leading partner like Fubo Gaming in the development of its mobile app for online sports wagering, and we look forward to providing our customers the premier gaming experience they’ve come to expect.”
Fubo Gaming has partnerships with NASCAR and the New York Jets (NFL) and, as an Authorized Gaming Operator (AGO) with the NBA, a multi-year agreement with the Cleveland Cavaliers (NBA).
Harrah’s Ak-Chin Casino also has an agreement with Caesars and opened its retail Caesars Sportsbook on Thursday, located adjacent to Live Keno with a temporary setup of four self-service betting kiosks and two betting windows, set to be expanded at a later date in 2022. Ak-Chin is the first state tribe to work with two different sports betting partners.
