To all current and future company’s online games, which will grow to over 110 titles during the deal
G
AN announced Thursday that it has reached an agreement with Illinois-based Incredible Technologies (IT) to obtain the exclusive online rights to all current and future company´s online games, which will grow to over 110 games during the term of the contract.
IT is a designer and manufacturer of U.S. electronic gaming machines with evergreen slot machines such as Crazy Money and Money Rain present on the “majority” of retail casino gaming floors across America.
The Illinois-based company will provide GAN’s Platform and Super RGS clients with a portfolio of online casino slot gaming experiences and IT will distribute their entire online games library only through the GAN’s Platform or Super RGS in the U.S.
For the designer and manufacturer, which possesses a library of proven casino games and other out-of-home entertainment games, in several establishments, this deal enables them to work with a single long-term partner with an online distribution network in the U.S. while focusing resources to increase their online portfolio.
“For GAN, this deal adds to the content acquisition strategy devised to increase the Company’s overall ‘take rate’ on B2B Gross Operator Revenue derived from iGaming as well as secure a growing share of existing iGaming revenues from B2C Operators who are not already clients of GAN,” stated the company in a press release.
As a result of this long-term deal, GAN’s combined exclusive online slot partners’ content represented approximately 7% of all slots sold in the U.S during 2020. The provider will begin deriving online content licensing fees from Incredible Technologies‘ existing online operations in New Jersey.
Jeff Berman, Chief Commercial Officer of GAN, stated: “We welcome this partnership with Incredible Technologies as another validation of our market-leading presence in the regulated intra-State markets of America. Today’s announcement is another exciting step toward building upon our strategy of establishing exclusive online access rights to the most popular retail U.S. slot games. Few content providers in the U.S. market have established a reputation for innovation and creativity as well as the operational excellence of Incredible Technologies. The popularity of IT’s slot games, including the player-favorite Ultra Rush themes, will be a critical addition to our portfolio as we commit ourselves to become a leading provider of exclusive online content.”
Daymon Ruttenberg, SVP of Gaming of Incredible Technologies, added: “Our partnership with a proven and premier partner like GAN advances the online U.S. distribution of our leading portfolio of gaming content. Since our company’s founding, we have been committed to creating innovative and exciting ways to engage players with new technologies and capabilities. We know that GAN shares this commitment, and we look forward to bringing new online experiences to our players through GAN’s extensive online distribution network. Together, we will be drivers of the U.S. iGaming market as it continues to grow.”
