“Pick Six” will enhance the run-up to every Colts game, challenging fans with a series of questions that ask them to predict aspects of team and player performance, says a press release. Players will go head-to-head with other fans with each question worth points that create weekly and season-long leader boards.
Official odds from Caesars Sportsbook will be embedded into select questions, helping to create “a highly engaging fan experience” throughout the upcoming NFL season, the parties explained.
— Genius Sports (@GeniusSports) September 23, 2022
Roger VanDerSnick, Colts Chief Sales & Marketing Officer, stated: “Our ‘Pick Six’ game is a compelling element to engage with fans in fun and unique ways. The team at Genius Sports has provided us with an enhanced game that further integrates our partner Caesars Sportsbook while giving fans an interactive experience that tests their Colts knowledge throughout the season.”
Genius Sports is the NFL’s exclusive distributor of real-time and official play-by-play statistics, NGS data and official sports betting data feed. As a provider of data-driven fantasy, trivia and pick ‘em games, Genius Sports is also the free-to-play partner of the NFL, NBA, MLB and FIFA.
Josh Linforth, MD of Media & Engagement at Genius Sports, commented: “We’re thrilled to strike our latest NFL team deal with the Indianapolis Colts, helping to create more immersive and interactive fan experiences within their official app.”
“By building solutions that bring together our partners at the Colts and Caesars Sportsbook, this deal is a further case study of how Genius is driving the convergence of sports, betting and media for the benefit of our partners,” he concluded.
