Gaming Innovation Group (GiG) announced Thursday further investment in North America with the creation of a US hub led by co-founder Ben Clemes who will assume the position of President of GiG North America. GiG expects the new hub to be operational during Q2, 2023.
GiG has been operational in the US since 2018, beginning with the powering of the Hard Rock brand in New Jersey. Since then, the group has taken on an increasingly significant role in the North American market by signing new partnerships and through additional investment.
In recent months, GiG has announced the launch of PlayStar in New Jersey, the issuance of authorization in Pennsylvania, and a deal with Crab Sports in Maryland, ahead of pending regulation in the state. The company also announced the purchase of Sportnco, which has been complemented by the development of GiG’s platform technology, specifically developed for the North American market.
Over the last four years, more than half the states in the US have legalized sports betting with approximately 20% of those states also legalizing iGaming. This ratio is only expected to get stronger over the years to come, notes the company.
Additionally, GiG Media has been applying for authorization “as fast as states regulate,” and is now licensed and operating in over 19 states.
It’s official, we’re delighted to have announced this morning the creation of a brand new North American hub.#iGaming, #OnlineCasino #Casino #Platform #techsolutions $GiG #sportsbookhttps://t.co/27cRiDJILH
— Gaming Innovation group (GiG) (@GIG_online) September 22, 2022
Richard Brown, CEO of GiG commented: “We have strong aspirations for North America as part of our global strategy, and with the integration of Sportnco and completion of our next generation of technology within the platform, the timing is perfect to further establish GiG operationally into the continent to capitalize on each and every opportunity. With Ben’s long history at GiG, product expertise, and local knowledge there is no one better to lead the US team.”
Jonas Warrer, Chief Marketing Officer and MD of GiG Media, said: “Expansion into the US with a permanent hub for our operations is the natural development for our business unit, and I’m delighted we are able to take that next step. We have enjoyed fantastic growth over the last few years, firmly cementing ourselves as one of the leading marketing and media service providers in our industry. This is an outstanding opportunity for us to build on those successes, establishing a firmer foothold in North America.”
Ben Clemes added: “The first decision that I made with GiG was the move from Malta to Marbella to set up a hub to support our growing B2B businesses, and I am very inspired to make this next move to the US to establish GiG further into the North American office.”
“The timing is perfect, with the full integration of Sportnco into our next generation of platform technology developed specifically for the North American market. In addition to supporting GiG Media’s growth with their strategy across the Atlantic. It has been 15 years since I set foot in Europe and I am excited to be moving back to where my gaming career started,” he concluded.