Gaming Innovation Group (GiG) announced Monday it has signed a new agreement with “a leading land-based operator” in the Latin American market. The iGaming technology company said the deal, which will see its platform power the brand’s online expansion, helps consolidate its strengthening position within the region.
The partnership is expected to take advantage “of the combined benefits that GiG’s substantial experience and knowledge can offer,” a press release notes, along with the unnamed operators’ “already well-established and secured reputation from a successful retail business and strong brand in the region.” Operations are expected to be launched in November of this year.
Hervé Schlosser, Managing Director of Sportnco Gaming, said “It is exciting to be playing a big part in the expanding digital iGaming market for LATAM. With now 11 clients in this region, our platform is more than ever the market reference and leader in LATAM.”
GiG noted in a press release that Latin America as a whole is widely considered to offer “one of the best prospects for growth” within the industry. With emerging markets continuing to dominate the conversation, and those that have already decided to regulate seeing stable growth, reform and favorable regulation are expected to provide “a framework for operators to continue the switch to online.”
“GiG’s agile and solutions-based technology is proving popular for land-based operators with digital aspirations, for established brands and for those looking to move into new markets alike,” the company said in a statement. “Its inherent flexibility, significantly reducing development load, will aim to secure a relatively quick time to market for the newly licensed online brand.”
The company is currently showcasing its products and new strategies at G2E Las Vegas, taking place on October 10-13 at The Venetian Expo. Ahead of the event, Yogonet spoke with Martin Collins, Director of Sales & Business Development at GiG, on the company’s plans for the summit, networking opportunities at the expo, and the keys behind GiG’s offering.
“All visitors can expect the GiG stand at G2E to be a hive activity. This year, we are rolling out our multi-platform strategy, highlighting the need for every operator to have access to options to help them solve continuing regulatory transformation,” Collins said. “The focus will be specifically on our suite of platforms, helping deliver market access to 36 regulated markets, as well as our Tier 1 sportsbook, SportnCo.”
