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iGB Affiliate London reports 79% of attendees to be final decision makers, 38% operate in US


The 2022 edition of iGB Affiliate London, which was in April at ExCeL London after a two-year Covid-enforced absence was an international celebration of the sector featuring industry professionals drawn from a total of 87 countries. The top 10 represented nations comprised the UK (1,522 attendees), Malta (490), Israel (223), Cyprus (115), Sweden (99), Bulgaria (90), Spain (83), Netherlands (83), Portugal (71) and the United States (67).

In other insights confirmed by organizers, Clarion Gaming, close to 8 out of 10 attendees (79%) were part of the final decision-making process with 38% operating in the United States – a figure that chimes with pre-registration data.

Reflecting on the official post-show data, iGB Portfolio Director, Naomi Barton, said: “The international appeal of the iGB brand has been underlined with the list of nations that were represented at ExCeL London stretching from Suriname to Switzerland, Kazakhstan to Kenya, and the United Arab Emirates to the United States. As well as the international make-up of the event exhibitors also had access to a high proportion of senior decision-makers and influencers.

Barton pointed out that 47% of the attendants were there for the first time, and that close to 1 in 8 (12%) were new to gaming. Furthermore, 16% of the attendees represented enterprises less than 2-years old. “All of this reflects positively on the status, the appeal, and the international reputation enjoyed by the iGB brand as the sector’s ‘go-to’ live event,” she added.

Naomi Barton, portfolio director responsible for iGB Affiliate.

iGB Affiliate saw the launch of the ASCEND mentoring initiative created to support women early in their careers through the provision of time, advice, feedback, and guidance provided by already well-established colleagues in the sector.

The event hosted the iGB Conference, which comprised 13 business-centric streams delivered by some of the industry’s leading authorities, as well as iGB Affiliate Awards, which rewarded innovation creativity, integrity, and talent across 14 different categories.

“The team is now fully focussed on July’s edition of iGB Live! where we will be building on the success experienced by the brand since it became the gaming industry’s first live event to return in Autumn 2021, and working to consolidate its position among the top three in-person events on the gaming industry calendar,” Barton concluded.

iGB Live is back on July 5-8 at the RAI Amsterdam, and it was described by the company as “the only igaming event that converts global business for anyone in the B2B igaming and affiliate industry who wants to drive quality player traffic and improve/create the most innovative online betting solutions in the era of exponential growth”.

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